Guide to safeguarding SEO efforts against zero click searches
The centrality of the user experience in how Google Search operates has been underscored by the search giant. Similar to any good product, Google Search wants users to immediately find the information they are looking for. Recently, this efficiency has evolved and developed with the popularity of zero click searches.
For the uninitiated, zero click search or no click search refers to search results that do not send users to a third-party website or non-search engine. As a leading digital marketing agency in London, Nhance Digital has outlined everything you need to know about zero click searches below.
What are no click searches for?
Before rounding up the reasons, it is important to know that SEO professionals and digital marketing specialists coined the term ‘zero click searches.’ The rise of no click searches can be attributed to the following reasons:
Adapting to evolving search behaviours
Recently, you may have noticed different types of searches, including currency conversions, sports scores or weather forecasts. These factual and quick information are delivered in a way that matches the changing consumer behaviour. After all, when you need to know the latest scores of the NBA playoffs, you would not want to dive into an article to search the scores.
Catering to local searches
Position zero is useful for getting information that affects businesses, but they are beyond the scope of traditional clicks. For instance, when the name of your store or address is shown to prospective consumers, this search appearance might lead your prospects to visit your store website or physical store.
Zero click searches workarounds to boost your SEO efforts
Own the position zero or featured snippets
Featured snippets or position zero is the new position one on the SERPs. By owning position zero, you can assure increased online visibility, brand awareness and more website traffic. To get a featured snippet, your content must fulfil Google’s search intent. Some of the ways you can get a featured snipper includes crafting compelling content using the highest-ranking keywords and creating content in the form of lists, bullets and so on. Your content must answer the most-asked questions or offer information that your customers are actively looking for. If you need any help creating content that is
Make use of your GMB (Google My Business) listing
If you are working on your local SEO, the chances are that you have claimed your GMB profile. If you have not, you can reach out to us, and our SEO specialists will help you make the most of this local listing tool from Google. By claiming and optimising your GMB listing, you can establish rank and credibility in Google Maps. It will help enhance your online visibility and rate of conversion if you update your store’s name, phone number, address, store hours, reviews, website and even include images.
If you do not have a GMB account, you can count on NHANCE Digital’s team to help you with the process. It will help establish your business within your local audience and give you a strong foundation for expanding your business.
Leverage schema markup
Schema markup enables you to structure your data so that the search giant can display it with a lot more context in the SERPs. When schema markup is combined with your GMP profile, you are providing search engines and your prospective consumers with rich information about your brand. This can bolster conversions and clicks.
Before the rise of no click or zero click searches, SEO efforts were directed toward getting the first position ranking in the SERPs. While the first position is still important, position zero gives everyone a chance to improve their online visibility and drive traffic to their website. The opportunity to be a featured snippet is not only given to the top ten ranking websites, but to everyone. So, even if your website is currently featuring on the 5th page of SERPs, you still get a chance to appear as a featured snippet.
Do you need help leveraging zero click searches? Nhance Digital is here to help. Our team of SEO professionals are here to offer customised solutions. We will give you an obligation-free quote.