Social media pages require more credibility than ‘like’, ‘follow’ or ‘comment’ to earn the trust of the users. Irrespective of whether you are an established entrepreneur or forming a startup, implementing necessary social media marketing strategies is essential. Take a look at the following:

Set clear goals – The foundation of all strategies begins with setting a clear goal in mind. Defining objectives and goals gives a direction ahead and you know which path to tread on. Convey your requirements for social media marketing services to SEO professionals at Nhance Digital so that they can act accordingly. The main themes of the content published will always be around these defined goals.

Know your audience – Having an idea about your audience’s demographics as well as what makes them tick is important. Set up an interactive session to learn about the choices of your target audience. This way, you will know what content will truly resonate with them and thus introduce something likewise.

Select the right platform – Researching where you will find your major customer base is the first step in beginning social media strategies. Know how each platform works and choose the right network to advertise your brand. If your target audience is most active on a certain platform, curate a strategy with the best social media marketing company in the UK and learn what content will work the most for that platform.

Come up with a content bank – After the objectives are set and the network is decided, creating a content bank will get you going. Take a good look at the offline marketing material and find out how those can be supported online with relevant content. Then make sure to source or create content that is at par with your goals.

Find hashtags and keywords – Professionals at Nhance Digital know how relevant keywords and hashtags can give a bigger reach to your brand. With the help of the right tools, a set of in-trend keywords and hashtags can be found and those must be used when creating the content.

Businesses all around the world are implementing social media marketing services as they try to gather as much of their customer base from social media platforms. By getting the right marketing strategies offered by Nhance Digital, you not only form a foothold amongst competitors but also build a reputation that stands the test of time. To have the most effective social media campaign, get in touch with us without any delay.

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If you are unsure where to start, let us give you a few tips to accentuate your social media strategy and make the most of the popular social media platforms.

The first step is to define your business goals

If there is no target, you would not know what to aim for or what results you must measure. It will help if you start by defining your business goals and then crafting your social media strategy. It would be best if you met with your in-house team to set specific goals that will drive your social media strategy.

You must ensure your goals are measurable.

Focus on learning about your target audience

After you have jotted down your sustainable business goals, it is time to shift your attention to look at your target audience. Your social media strategy will be in vain if you don’t know what your target audience wants or needs.

It is essential to draw your social media strategy around your specific target market. Knowing who your audience is will drive everything, from selecting the social media platforms to every piece of content you create to attract their attention.

You need to define your target audience’s concerns, questions, and problems. Your social media posts must aim to meet the challenges faced by your audience and overcome them.

Be careful when selecting the social media platforms

You cannot be available on social media platforms because it would be too much work to keep all the accounts updated. Also, if your audience is not present on all the platforms, it will be a wasted investment. You need to work together with a social media marketing agency in London like NHANCE Digital to figure out the platforms where your target audience is present.

We always recommend our clients focus on quality instead of quantity. Therefore, you need to be on the platforms that matter the most to produce high-quality content and keep the customer engagement rates high.

It is vital to create a social media content calendar

If you fail to maintain a social media content calendar, you will find yourself lost. At NHANCE Digital, our social media marketing team creates calendars for each client to monitor and track progress. It is crucial to remember that planning is at the heart of everything, and without it, your social media marketing strategy might fail.

These are some of the helpful tips to improve your social media strategy. If you need any assistance, NHANCE Digital’s team of social media marketers is here for you.

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However, being on social media isn’t enough. The competition is extremely tough on these platforms and to gain mass visibility, you need to have a proper plan in place. It is important for businesses to leverage the power of popular social media platforms to reach out to their target audience and create brand awareness. So, if you want to use these platforms to the maximum, NHANCE Digital is the social media marketing company in the UK that can make your dream come true.

Our social media marketers have outlined below some of the tips that businesses can use to bridge the gap.

Define your goals and learn about your audience

If there’s no target to achieve, what will you aim at? Therefore, the first step to a successful social media strategy is to define your goals. The objectives you want to fulfil will be the driving force behind the strategy.

When you write down your goals, ensure to be specific and set goals that are attainable. Do not make the mistake of setting unrealistic goals. Also, measurable goals are preferred.

Once you have decided on the goals, the next step is to learn about your audience. Your strategy will be in vain if you do not set the right audience. It is vital to create your social media strategy around your audience. From choosing the right social media platforms to figuring out the content you will upload, everything depends on your target audience.

If you’re still wondering why you must give your audience all the spotlight, here’s why.

• The social media posts that you create must resonate with your audience or they won’t like, comment and share them.
• If the problems, concerns and questions of your audience aren’t defined, you won’t be able to connect with them. Without knowing the target demographic and the social network they use, your strategy will not be a success.

Be careful when you select your social media platform

It is not necessary for your business to be available on all of the social media platforms. You can create a lasting impression on the few that you are present on. According to our social media marketers, this is one of the best tactics. You must focus on the quality and not the quantity.

Ensure to research your target audience and the platforms that they use the most. Then, you can choose those platforms that will benefit you the most and align with your goals. You can count on us to help you choose the platforms that will be profitable for you.

Don’t forget to set up a social media content calendar

Without planning, all strategies fail and it is the same with social media marketing strategy. You need to set up a social media content calendar to organise your content and publish them efficiently and timely.

Content calendars even help to improve team collaboration, distribute resources effectively and provide a more in-depth understanding of what is working and what is not.

There are also social media calendar tools available that you can use to schedule your content and ensure they are uploaded in a timely fashion.

Collaborate with a social media marketing agency

There’s no harm in admitting that you need a bit of a helping hand. If you are struggling with your social media strategy, you can turn to NHANCE Digital. We are a social media marketing company in the UK dedicated to helping businesses become big brands across social media platforms. Our team of marketers know the ins and outs of social media platforms and they will help you throughout the process.

So, what are you waiting for? Let us join hands to augment the social presence of your brand. You can count on us to help you succeed and engage with your target audience. Our services are tailored and competitively priced, which makes us a favourite amongst small, medium and large businesses.

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With so much potential, businesses need to know that they have chosen the right social media agency in the UK that knows the ins and outs of social media marketing.

Suppose you are struggling to increase your brand’s performance across social channels, struggling with making the most of your budget, and unaware of how to measure the results of your efforts. In that case, you need to collaborate with a social media firm like NHANCE Digital.

Once you have decided about partnering with an agency, the next step is to select the most appropriate social media company. Here are a few helpful tips you might need along the way.

1. Understand your objectives and desired outcomes

Before you begin searching for a social media agency, it is vital to establish what you hope to achieve through social media marketing. Your objectives must align with the social media strategy and inform how you would measure success.

Having proper goals will help allocate your resources and budget prudently. When you know the most important things for your company, delegating comes easy, and you can get more out of your budget.

The fundamental goals that most businesses strive for with social media marketing include generating leads, increasing brand awareness, boosting sales, creating a thriving community, enhancing engagement and providing excellent customer service.

2. Key characteristics of a great social media marketing agency

When seeking a social media agency to partner with, you must look for the following key elements.

Bespoke services

The same social media strategy for different clients will not work. It would help if you had an agency providing you with personalised services tailored to your business’s specific needs and goals.

Each business is unique, and they have a specific target audience. So, there cannot be a single strategy for all types of businesses. Here at NHANCE Digital, we take our time to comprehend the needs of our clients. Then, our social media marketers draft a strategy that caters to the goals and needs of specific clients. We even offer customised packages, so our clients do not pay for more than the service they are getting.

The expertise of the highest level

Since the surging popularity of social media channels, the presence of social media agencies in the UK has grown by leaps and bounds. Hence, it is difficult to choose because almost all of them offer similar services.

As such, the differentiating factor must be the experience and expertise levels of the agency. Only knowing what to do is not enough, the agency must know how to do it well. Everything must be carried out smoothly, from the conception and ideation of social media marketing campaigns to their execution and monitoring.

Result-driven services

A trustworthy and reliable social media agency in the UK crafts high-performing campaigns based on data. The campaigns must be measured against pre-determined metrics to understand whether it is a success. You can go through client testimonials or look at their past campaigns to understand whether they offer what they promise.

3. Tips on working with a social media agency

After you have selected a social media agency, you need to get the most out of your collaboration. Remember, partnerships are a two-way street, and therefore, follow these tips.

• Be realistic and clear of your expectations and goals. Goal-setting helps in crafting and executing results-driven campaigns on social media channels.
• Always share accurate information with the agency, including guides, documentation, reports and plans. Let them know the style and tone of your brand so the agency can create campaigns according to your brand’s established voice.
• A working relationship means communicating your needs properly. Throughout the projects or campaigns, you must be proactive and offer the social media marketers all the information you need.

Here’s how you can select the ideal social media agency for helping your brand grow across social media channels. For more information, contact NHANCE Digital.

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Here at NHANCE Digital, we are a social media agency in the UK interested in sparking your inspiration. Our team has gathered a list of some of the most actionable social media marketing techniques that bring results.

Craft a social media marketing plan

A social media marketing plan helps businesses organise what they are posting and where. The four important steps to crafting a plan are as follows:

• Know your audience and find out where they are hanging out online. Note their behavior, the kind of content they share and the people they are interacting with.
• Define your business objectives and think of the best ways to use social media to fulfill your goals. For instance, if you wish to generate 50% more leads, find the social media channels that support your vision.
• Determine where you will focus your social media efforts and work with your team to align the best practices for each chosen platform.
• Think of the tools you will add to your social media marketing arsenal and how you will track activities, monitor them and measure the results.

Create a social media calendar

Keeping track of the different social media platforms can get confusing and overwhelming. To prevent making mistakes when posting different content on different platforms, use a social media calendar and get organised. You can include deadlines for content creation on the calendar, along with publication dates.

Find out the best time to post and establish a posting frequency

It is crucial to find the best time to post on social media so that your posts get maximum traction. You can decide to post at a different time of the day to reap incredible rewards.

When deciding on the time to post, think if your audience is predominantly 9 to 5 workers who cannot use social media during office hours. So, posting after 10 am or 11 am during a weekday will not get you the traction you desire. Since the right time to post is different for each social media platform, you can count on our social media team to help you with the research.

Besides the right posting time, it is important to maintain a posting frequency. If your posts keep popping up out of the blue, you’ll struggle to form a relationship with your target audience. Being consistent with your posts will help nurture a connection with your audience, and they will anticipate posts from you.

Schedule posts in advance

If you know what you are going to post, it is best to schedule posts in advance. It will save you time and effort from having to find small chunks of time here and there. To post in advance, our team invests considerable time in brainstorming post and content ideas, creating different copy variations and mapping out how each post will go out.

Content personalized to each network

What works on Twitter might not work on Facebook and vice versa. Whether a business update or a blog, you need to tweak it for each social media platform. For instance, Facebook and Instagram foster casual conversations whilst LinkedIn are more professional. The tone and language of your posts must adhere to the requirements of the social media platform.

Focus on the length of the caption

Bite-sized bits of content is typically associated with social media. However, that’s not the case with all the platforms. You need to tailor your captions according to your chosen social media network. You can mix and match snappy and short commentary with long-form posts. The more you experiment, the more you understand what your followers respond to.

Conclusion

When it comes to engaging your audience, you cannot ignore social media. To reap improved brand awareness, you need to leverage the social media channels properly. For any assistance, NHANCE Digital’s team is here to walk you through the process. We are a social media agency in the UK with years of experience, and our services are priced competitively.

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Regardless of whether you are a brand or an influencer, you would want to have a positive social media reputation and NHANCE Digital’s social media marketing services can help you achieve those goals. Keep reading to know some of the ways that are effective in managing one’s social media reputation.

Responding directly and professionally to customers

Several customers turn to social media for their customer service needs. In the case of a consumer complaint, you should never defend yourself aggressively. Also, you should not delete the negative comments that are coming your way. Moreover, ignoring is not the solution.

So, what should you do? You need to tactically respond to your customers. You can send them a direct message to understand their grievances. This will show to your followers that you take their issues seriously. You need to display empathy to show your audience that you understand their problems and you are here to help.

Your eagerness to help is going to prevent future negative comments and also help in maintaining your credibility.

Share the story of your brand

On social media, people appreciate stories, especially such stories that tug at their emotional heartstrings. If you want your business to grow, you need to humanise your brand and the best platform to do so is social networking websites. This is where you can share your brand’s story in such a way that your audience can relate to it. This is one of the most effective ways to boost your social media reputation.

Whilst sharing your brand story, you can also include the stories of your employees who work with you. This will show your audience how much you care about your team. The story can be shared in the form of a short video, images and so on.

Encourage reviews on social media

When it comes to managing your social media reputation, it is a good idea to encourage your customers to share their experience on social media. You can create CTAs and clickable links to request customers to leave a review of your company. As you must be aware, reviews are extremely important because people tend to trust them more.

The more positive reviews on social media, the more customer engagement and this will eventually result in increased trustworthiness in your brand.

Focus on building a positive brand image

Company websites are optimised to drive traffic and sales, but social media is a different ballgame. Social networks are for building positive brand image and relationships. This means that you do not have to post fresh content daily talking about your products or services. This will only drive your followers away.

You need to post visually appealing content on your social networks so that your target audience can connect to them and feel compelled to share it with others on their social media profiles. You can also create appealing videos.

Social media is all about building connections and this will help your brand to grow.

Create interactive content and games

If you want to stay on top of your social media reputation game, you have to find innovative ways to connect and interact with your social media followers. Whilst giving them information about sales and the latest developments in your company is great, but you also have to think of ways to keep them hooked to your social media page. For that, you can frequently create puzzles, trivia and other such games. You can also hold contests and giveaways. This will help your social media reputation to grow.

We understanding that managing social media reputation is easier said than done. This is why NHANCE Digital is here to help. We work with a team of excellent social media wizards who knows the ins and outs of social networks. They can help your brand’s social presence grow and also assist in building a positive brand reputation. Call us, today!

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• Facebook is for keeping in touch
• Twitter is for sharing information
• Instagram is for sharing videos and photos

As one of the leading providers of social media marketing services, NHANCE Digital offers some tips and tricks on how to create the right posts for Instagram, Twitter and Facebook.

Facebook posts

• Make the posts engaging with visuals – Images remain one of the most engaging posts on Facebook. You can also upload creatively made videos, along with a catchy caption.
• Keep the copy free of links – Long URLs do not make your copy appealing. There is no point in using precious update real estate for such horrendously lengthy URL. Users can easily click on the title or generated thumbnail for the URL to navigate to the webpage, blog post or any URL that you wish to link to.
• Increase the word count of the post – Posts with 80 words or more can garner a lot more engagement than posts with fewer words. However, we are not implying that all your posts should be 80+ words. But, you have to mix and match.
• Employ different punctuation – For your posts to stand out on Facebook, you can make use of different punctuation. Some of your posts can carry hashtags, others can come with an exclamation mark or question mark.
• The titles should be less than 100 characters – When posted on Facebook Business Page, titles that are more than 100 characters get automatically cut off. So, make sure to reduce the title character so that half of it does not get hidden from view.

Other tips would include experimenting with emoticons, publishing your posts on weekends or after work hours and reflecting recent happenings on your posts. You can also make your posts interesting by publishing trivia, quizzes and so on. This will make your posts more appealing to your Facebook followers.

Twitter posts

• Always keep your tweets short – Ideally, 120 to 130 characters is good for Twitter posts. All your tweets must be succinct, giving as much information as needed.
• For retweets, include Twitter handles – If you are sharing an article or stat, remember to include the Twitter handle of influencers. This increases the chances of your tweet being retweeted. The goal is to have your tweet shared as many times as possible.
• Be judicious when it comes to hashtags – Do not fill your Twitter posts with just hashtags. One or two is more than enough to garner attention. Also, ensure not to force trending hashtags on posts where it is not required. Simply put, only include hashtags that are relevant to your post or industry.
• Use visual content – Visuals are also important for Twitter as it is for Facebook. Even though normal tweets are typically not shared with a photo, you can include images in some of your posts to make them more engaging. You can also include short videos.

Additionally, you can include links in the middle of your post so that it catches the attention of your audience.

Instagram posts

• Include important information in the first 2 lines of the caption – Even though Instagram gives you 2,200 characters, the text gets truncated after 3 lines of text. To grab the attention of your audience, you should keep your opening line catchy.
• Micro-blogging – Micro-blogging is trending on Instagram and you can make use of this to share valuable content with your target audience. You can take your audience behind-the-scenes, offer tips and tricks and so on.
• Hashtags – These allow Instagrammers to find new content and also accounts to follow. So, use as many as 11 or more hashtags. But, make sure they are relevant.
• Encourage replies – Ask your followers to directly respond to your posts. This is one of the best ways to enhance engagement on your Instagram posts.

Besides, use good quality images for your posts. If you want to know more, contact NHANCE Digital. Our social media marketers will gladly help you out.

The post How to Craft the Perfect Post on Facebook, Twitter and Instagram? appeared first on NHANCE Digital.

Before we begin, let us tell you that the growth of social media has been unprecedented. Just after a decade of its introduction, Facebook is viewed as nothing short of a social media superpower and in a matter of 7 years, Instagram has grown to boast of more than 700 million users. Facebook boasts of 2 billion users and more gets added every minute. So, it is safe to say that social media has ushered in some serious changes to the field of digital marketing. It would be wise for you to leverage the power of social media, along with SEO because you can be sure that your competitors are already doing so.

SEO and social media – a complicated relationship

In the past, Google has made a lot of contradictory statements regarding social media’s role in its ranking algorithm. On the one hand, the search giant has stated that social media pages are indexed the same way as web pages, and therefore, social links count as links. But on the other, they have stated that their ranking factors are not directly influenced by social metrics.

Even though we cannot say that social metrics directly influence search engine rankings, their impact is indirect as links from social media websites are valued just as much as links from high-authority websites. This is why we always recommend our clients to leverage social media to enhance ranking signals and also stay connected with their customers.

Take a look at the SEO metric-specific boosters that you can get from social media.

• Link earning – For any link building strategy, link earning is considered to be the Holy Grail. This will help to acquire several links from one piece of content. You can learn multiple links from your content with the help of your social media connections. With the help of this platform, you can easily reach out to hundreds of people. The more people that you reach out to, the people get to see your content who are not in your direct contact list. Moreover, there is a chance that you might go viral in social media and this can impact your search rankings.
• Co-occurrence and co-citation – Dissemination of content using social media provide touchpoints with your brand across different platforms. This helps your brand to remain in the minds of your potential customers. In turn, this helps your brand to get mentions across the Internet and the chances of increasing your co-occurrence and co-citation metrics are high.
• CTR and brand authority – Social media can be utilised for not only building brand awareness, but also authority. By engaging with your target audience through high-quality social media campaigns, you can develop your brand in the eyes of the public. Also, when people search about products that you sell and come across your name on the search results, they’re more likely to click on your website. This helps in improving your click-through rate. Another way to improve that is by providing your website link as part of your social media bio. This will help those who want to know more about your brand.
• Social media in the SERPs – Social media profiles are delivered within the search engine result pages. As a result, if you have a strong social media presence, it is going to impact on your SERP presence.

There may not be direct benefits of using social media with SEO efforts, but the indirect impact cannot be discredited. If you combine your social media efforts with your SEO plan, your business can get the online visibility, reach and traffic that you desire. Moreover, this can also help you engage with potential customers that are outside of your immediate targeted market. That’s not all. You can join hands with social influencers and make use of their massive following to boost your brand, products and services. This way your brand will be known far and wide, and your long-term SEO plans will stand to benefit. After all, the more people know about you, the more are your chances to convert them into actual customers.

If you want our help with your digital marketing efforts, do not hesitate to reach out. You can avail Nhance Digital’s SEO and social media marketing services to boost your business growth and success.

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