Local or small businesses typically use offline advertising tactics to connect with their potential consumers, but the COVID-19 pandemic has completely transformed how small businesses advertise themselves. In today’s economy, you need the assistance of a digital marketing agency in London like NHANCE Digital to maximise your sales. Read along to know the main areas of digital marketing that are of interest to local or small business owners.

1. Local search marketing

Local search marketing includes optimisation of websites for search results, and it even integrates the map function of the search engines. It is particularly true with Google, where businesses get listed with address and mapping information. This gives potential customers all the information they need to visit the establishment. Even the website address and phone number are listed.

2. Search engine marketing or SEM

Search engine marketing gives small businesses on equal footing with larger companies. By levelling the playing field, SEM enables small businesses to compete with larger companies with more resources.

People today are searching for goods or services locally and online. Therefore, your brand must place high in the SERPs for words related to your business. We offer this service through search engine optimisation that can help your website rank higher than your competition. Some of the methods implemented by us are internal link building, keyword research, content optimisation, running pay per click ads and so on.

3. Social media marketing

Social media marketing can be quite tricky because everyone is on one of the social media platforms. The type of media and the social media channel used depends on your business type and target audience. For some businesses, it is paramount to contact their customers and provide them with breaking news. Other businesses, such as local cafes or restaurants, use social media to let customers know of their existence, new additions to their menu, events, etc.

The most important element of social media marketing is connecting with your target audience and building long-lasting relationships. Connect with NHANCE Digital’s team to understand which social media platform is perfect for your business.

4. Content marketing

Content marketing is one of the most important digital marketing strategies because people constantly seek information about brands and their offerings. Every business is trying to sell, but only those are successful who offer complete clarity to their customers.

The right content marketing tactic can help instil trust and confidence in your brand. You can become a household name and drive visitors to your website, as well as, the physical store.

5. Email marketing

Even though digital marketing tactics are changing and evolving, email marketing continues to hold a special place. Email marketing is important for small businesses, and it is a great way to let your target audience know of your products, new product launches or intimate them about an upcoming event or sale.

Email marketing allows you to promote your brand and offering through updates, newsletters and promotions. You can personalise the emails to impress your target audience and track the open rates of the emails.

Wrapping up

Digital marketing is crucial for small businesses because it gives them the opportunity to compete with large companies. If you are a small or local business owner, you must consider online marketing to promote your goods or services. However, if you do not have the time or expertise, you can turn to NHANCE Digital. We are a highly revered digital marketing agency in London with a team of trained and qualified digital marketers. In our team, we have SEO professionals, social media marketers, content writers, and website designers and developers.

You can count on us to provide you with end-to-end digital marketing solutions tailored to meet your unique business needs and goals. Without any hesitation, reach out to us and speak to our team about your requirements. We will revert with a personalised plan of action.

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1. Set your goals

Do not jump into the world of digital marketing without goals. You need to have clear business goals and metrics that will help you to measure your online marketing efforts and how your business is growing. For instance:

• Your goal can be to receive a minimum of 2 quotes every week through your website
• Your goal might be to increase the number of warm leads on your email list to 1,000 by the end of the year

These are just examples. But, if you are unsure of what your business goal should be, call us and help us understand your business. Our team can help you set realistic goals based on your business needs.

• Know your target audience

The next step is to clearly define your target audience. These are people who you are trying to reach through your digital marketing efforts.

We have come across business owners who feel that by deciding a specific group of people, they are reducing their potential target market. But, this is not true. If you try to reach out to everyone, it is possible that you will end up appealing to no one.

You need to take time to define your target audience because they are your potential customers. Think about where they hand out, who they are, how they spend their time and so on. You can also define them by their age or gender based on what products or services you are offering.

• Get clear on where you are positioned in the marketplace

You need to know what the USP of your business is before you move on to the action steps of your digital marketing strategy. Think about what makes your business different or why should somebody choose you and not your competitors.

Once you have this figured out, it will help you in sending the right message to your target audience.

• Select specific activities and tactics

After steps 1 to 3, the important groundwork has already been done. Now, you have to get down to the plan of action and you should find it quite easy. Here, you have to select the specific tactics that will help you achieve the goals that you have set. You can begin with a quick audit of your present activities. Based on the audit report, keep the activities that are working and get rid of the rest.

However, since Google is always coming up with new changes, we prefer to carry out periodic audits. This helps us in keeping up with the changing times and helping our clients stay a step ahead.

• Decide how to measure your results

By now, you must be excited and eager to start implementing your newly planned digital marketing strategy. But, before jumping in, you have to define how to measure the results.

For instance, you can keep a weekly note of the number of leads that you are receiving through your website contact form or you can set up Google Analytics on your website to know where your website traffic is coming from. Get in touch with NHANCE Digital to know more ways of measuring results.

• Schedule a time to review and improve your online marketing strategy

Finally, it is time to fix a date when you would be reviewing the progress of your strategy. You should give the tactics enough time to show some results, but not too much time that you end up wasting time.

Now, that you are done with the hard steps, it is time to put your digital marketing plan to practice. If you still need help, NHANCE Digital is here for you. We are one of the top-notch digital marketing companies in London and have an in-house team to look after your specific needs.

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