Without further ado, here is what you need to know about improving your website design. 

Start by having a plan 

Have you acknowledged your website requires improvements? The next step is to create a detailed plan to tackle the issues. It would be best to begin by mapping out the customer journey right from the time someone visits your business website to when they become a customer. 

Whilst you are mapping the customer journey, you need to think about the content they will read, the offers they will go through, and so on. Comprehending this will help design a website that nurtures leads via the sales funnel. 

Remove distractions from your website 

If there is too much going on in your website, it will distract your visitors and detract from the message and value you are trying to convey. Stocky website images, lengthy content and complicated animations are a few examples. 

Since the attention span of your audience is less than eight seconds, you need to make your business message abundantly clear. However, you must also avoid including too many animations, colour combinations, text fonts or images that might distract your target audience. 

Think of adding social proof 

Most online shoppers gravitate towards products that carry 4+ stars and have glowing customer reviews. By looking at such reviews, people trust the brand and product. A similar effect is applied to products or services and websites. Users need to see impactful reviews to trust brands. 

Don’t forget calls-to-action 

Once your target audience has landed on your website, it is vital to guide them to specific places on your website to nurture them and increase your conversion rates. Since visitors can easily miss the point or find themselves lost, it is crucial to create a roadmap for them. It would help if you told your visitors the actions you want them to take after they have landed on your website. As you point them in the direction, you are reducing their struggle. 

One of the best ways to do this is by strategically placing calls-to-action on your website. Place them in easily noticeable areas, such as below sections that require action, top right of the navigation and at the bottom of your website. 

Now that you know a few ways to improve the design and optimisation of your website, it is time to partner with the right web design company in the UK. At NHANCE Digital, we have a team of website designers and developers ready to cater to your requirements. 

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First, know the kind of website you need

All websites are not the same. For instance, Google can also be considered a website. It is designed to be a search engine and it is powered by a multibillion-dollar infrastructure with myriad data centres across the globe. Amazon and Facebook are also websites. But, one is an eCommerce website and the other is a social media networking website. 

Even though the examples might be a bit extreme, but these are a few types of websites that are around. Now, you have to decide what kind of website you need. If you plan to sell clothes or shoes online, you would need an eCommerce website that has an ‘add to cart’ option, payment gateway and so on. 

It might also be that you have a physical store and the main purpose of designing a website is to build trust and educate your customers. In that case, you need to consider what type of content management system the website development company uses and where will your website be hosted. 

Second, determine your compatibility

When you are hiring a web design company in London, you are basically hiring a technology partner who will likely be a part of your business for several years. This is because just designing and developing a website is not enough. It is also crucial to keep updating the website to make sure that you are up-to-date with the latest design trends. 

So, it is alright if you have to spend a little extra time on choosing the right company. This is going to save your business a lot of money. Remember that moving a website to a different provider can be quite time-consuming and costly. 

Getting to know who you are hiring is a good idea and will help you in having a long-lasting relationship. Whilst the experience, efficacy and quality of work is a consideration, you must also find out about their value, how they treat their staff and how they work. If you are compatible with the way they work, you can look forward to a long-term partnership that will be mutually beneficial. 

Third, determine the level of support that they can provide

When it is about designing a website, you would want to hire a company that provides you with support after the website has been launched. This is because changes have to be made on a regular basis. Trends are changing constantly and you need to have a website that can keep up with the latest trends. 

A good website design and development company would guarantee to offer continued support even after the website has been launched. 

Fourth, the level of attention

You would want your website to stand out and make a strong impression. After all, the competition is tough and unless you can make your mark, you will fail to get noticed. Today, every industry has reached its saturation point. Unless you are offering something unique, there are hundreds of other businesses offering the same thing. So, how do you beat them?

You can attract the attention of your target audience by creating a website that is not just aesthetically appealing, but offers something much more in terms of content, CTA and navigation. Also, the website must load quickly and provide a fantastic user experience to everyone who visits. Such a high level of perfection is only possible if you work with a website design company that gives attention to every little detail. 

So, when you are looking for a website design company in London, keep in mind the aforementioned tips. For more information or to get started on designing your website, you can speak to NHANCE Digital’s team of website designers. 

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We, NHANCE Digital, have listed out some of the major website improvements that you can consider to boost post-COVID-19 sales.

Enhance page load time

This was important even before COVID-19 and it is more so now. Decreasing the page load speed is one of the foremost website improvements that you should focus on. The page load time has an enormous impact on your website and the bounce rate.

With more people sitting at home, you can be assured that they are all searching for something or the other online. If they happen to come by your website, you would want them to have a good experience so that they keep coming back. But, if your webpages load really slowly, you can be sure that your visitors will not be coming back in the future. Slow websites put off Internet users and you lose out on the chance of turning those visitors into actual customers.

Freshen up the content of your website

People have a lot of time at the moment and so, they are doing quite a bit of online reading. Do you want to catch the attention of your potential customers? Refresh the content of your website. Make it more engaging and interesting so that visitors would want to spend more time exploring your website.

Through the creation of interesting webpage content, you can nudge your visitors toward the CTA and compel them to take an action.

Make your CTA buttons attractive

Simple changes can make a huge impact on your overall website design. For instance, changing the color of the CTA buttons. You can make them look attractive and encourage your visitors to click on them. Also, with this small change, you can bring the buttons to focus.

Provide more customer service options

You may sell the same products as your competitors, but you can differentiate yourself from them by offering better customer service. You can come up with ingenious offerings to entice your audience. You can provide them with a seamless and amazing user experience when they are on your website. For instance, you can improve the navigation of your website so that they can find what they are looking for without getting frustrated. You can also keep several options and ways to connect with your customer service team. If they can get a prompt response to their query, the chances of them making a transaction with you go high.

Add pictures or even videos

The coronavirus outbreak has made people wary of stepping out of their homes. This means that your website must clearly explain to them the products or services that you are offering. This is actually good news for online businesses and if you can take advantage of this opportunity, you will benefit greatly.

One of the ways that you can make sure your potential customers understand what you are offering them is through high-quality images and even videos. You can include those to your website so that your audience knows exactly what you are giving them and can make up their mind. You can also include tutorial videos and things like to clearly explain the uses of your products or services. If you have a lot of things to share, you can connect your website with your social media channel and direct your customers there. This will make sure that your website does not get too heavy and slow.

So, these are a few ways by which you can improve and optimize your website. Your website must entice, encourage, and excite your target audience so that they happily take action. If you need help designing your website or wish to redesign it, you can reach out to NHANCE Digital. We are a web design company in the UK specializing in website designing and also developing. We can even help you with your SEO requirements.

Contact us today to get started.

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