In this guide, NHANCE Digital, the SEO link building company in the UK, has outlined a few techniques that are still worth the effort in 2020. Take a look below.

Exploit ego baiting

The focus of ego baiting is on content creation that aims to appeal to an individual’s ego. This is a win-win strategy for both – you are boosting someone else’s public authority and earning a link in return. This is typically successful when the target is an industry authority or a celebrity.

This link building tactic will help expand your outreach, and raise the authority and traffic of your post. You can include influencers in your content in any one of the following ways:

• An interview
• A mention
• A round-up list

Repurpose your old content

If your website has existed for a long time, it might be time for you to review your content. You will surely have a lot of old content that is relevant, but simply sitting there with no traffic. You can refresh them with new information and give them a second chance to be with your target audience. Here are a few ways you can repurpose your old content.

• Find and include the latest facts. You can go through your content and find out if anything relevant has happened in recent years or months. You can include that information in your content and make it relevant to the present times.
• You can also add pictures or videos to make the content seem new and repurposed
• Insightful infographics is another great way to present your old content and make it look interesting to your audience

Write and publish a guest blog

If there is one link building tactic that never gets old, it is guest blogging. It continues to remain one of the most popular and preferred link building strategies. Guest blogs allow you to earn more backlinks, along with gaining new audiences and boosting website traffic. This is why we continue recommending guest blogging to our clients who come to us to strengthen their link building efforts. This strategy is known to always bring results. However, to get results, one has to make sure that the guest blogs are written properly and on relevant topics. Also, you have to choose the right guest blogging platform, which is relevant to your niche. We have writers who take care of the responsibility of creating guest blogs and our SEO professionals handle the keyword research and the rest.

Brand mention, but in a relevant context

When we say brand mention, a lot of our clients think that they can simply mention their brand name anywhere and everywhere. But, that is absolutely wrong. You have to find the relevant context where mentioning your brand name earns you traffic or authority. Some of the places where it would make sense to mention your brand name are when you are commenting on a blog, giving your opinion on a forum, writing an answer to a question in Quora or writing a review for another company. Your brand can also be mentioned during business directory submission.

The right place for mentioning your brand can make a world of difference. As for writing reviews for other businesses, it will not only make the audience notice your brand name, but it is likely that the business you have reviewed will also return the gesture. So, make sure that you choose a reputable and high-authority website.

So, these are some of the most important link building activities in 2020. You can consider implementing these tactics for your website. It is crucial that your website always receives high-quality backlinks. In case the links are of poor quality, Google will simply mark them as spam and you will not get the results that you were hoping.

Do you need help with link building for your website? NHANCE Digital is offering affordable and bespoke link building services in the UK that you can avail. Call us, today!

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Do you want to know how link building can prove beneficial for your website? Nhance Digital’s team of highly-trained link builders outlines below some of the ways that link building can be helpful.

Website traffic increases significantly

Link building is one of the best ways to attract relevant audiences from niche authority websites. We can help you build a results-driven link building plan that targets industry niches and relevant audiences. It helps in driving traffic to your website from external sources. When it comes to determining the health of a website, website traffic is probably one of the most crucial factors.

Search rankings get a boost

One of the primary reasons why people invest in SEO is to rank on the first page of Google’s SERP. As an experienced online marketing company, we want to tell you that building quality backlinks can help you climb search rankings. Good quality backlinks considered a ranking factor by Google. So, the more backlinks that you have, the better are your chances of ranking on SERP’s top ten.

Reputation and credibility improves

As per Google, a website that has several quality backlinks is a website that can be trusted. Backlinks mean that high authority websites are willing to endorse you. With this, the credibility and reputation of your website increase in front of Google and other search engines. When a user finds that one of your backlinks is leading to an authority website, the user regards your website as trustworthy and credible.

Increased opportunity for sales and revenue generation

Better metrics and higher website traffic open up to lucrative opportunities for generating revenue. You can sell more of your products or services. Also, you are in a position to generate newer avenues for increasing your revenues. As you continue to work on acquiring good backlinks from trusted sources, you are increasing your chances of enhancing your profit margin.

Be able to establish your brand as a voice of authority

Every brand, big or small, hopes to stand at the top of the hierarchy in their respective sector. With a sustained link building tactic in place, your brand can emerge as a voice of authority in your industry. If there is any discussion in your sector, the voice of your brand will define conversations. Internet users will give more importance to what you have to say. If you want your website or brand to hold such a position in the online world, you need to have a strong link building campaign in place. In case you do not have one, Nhance Digital’s link builders will be more than happy to help.

Get better online exposure and visibility

When it comes to link building, you could find webmasters mostly talking about how backlinks help in increasing search rankings. But, link building also helps in generating leads. With the help of effective link building strategies, you can reach out and connect with a newer audience who are outside of your immediate target market. You can also open yourself up to a new market. In the long run, this can be highly beneficial for your business. As you gain more visibility and exposure online, more and more people come to learn about your brand, and this creates more opportunities for sale.

So, these are a few of the ways by which link building is beneficial for websites. If you wish to know how link building can help your website in particular, avail our affordable SEO link building service. We conduct a thorough audit of your website and provide you with a personalised link building plan.

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Guest blogging

Guest blogging is a very popular and one of the oldest link building strategies. For this strategy to work, it is important to write a blog post or article for another website. The website that you are writing for must be in your niche and have high domain authority. Also, the blog post or article should be unique, original and informative. It should also adhere to the rules set by the website where you are going to publish it. You can link your website to the post by mentioning your brand name or placing a link in the author bio or somewhere in the post. It is that simple. But, if you do not have good content writing experience, our expert writers will be willing to help.

Broken link building

Broken link building is another old tactic that we have been using for years. This strategy involves three steps:

• Find a relevant broken link
• Craft content similar to the broken resource
• Reach out to the webmaster of the website with the broken link and request to link back to your working resource instead

The only hiccup that you might face when it comes to broken link building is finding relevant websites and ensuring that they have a good authority. Also, you might have to monitor responses. If you do not have the time, we have a team of link builders who are adept at handling broken link building tactics.

Unlinked mentions

There are times when people will mention your business or you without linking to you. With such mentions, you can be sure of being halfway there towards earning a link. Since someone has already mentioned you, it is clear that they know about you. All you have to do is reach out and convince them to convert that mention to a link.

So, these are a few link building tactics that our link builders implement to boost local businesses. If you need help, you can avail our SEO link building service and get the results that you desire.

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