Local SEO: How to optimise for “near me” searches?

NHANCE Digital — Thu, 31 Mar 2022 11:20:23 +0000

The quickest evolving local search engine optimisation keyword is near me searches in the search engine. Near me searches have increased exponentially over the last few years, and if you are not optimising your local SEO efforts for these searches, you are missing out. When your business or brand name shows up in near me searches, it provides customers all the details they need about your business.

If you need to show up in the near me searches, you can collaborate with a local SEO company in Glasgow like NHANCE Digital. We can help you by optimising your website in the following ways.

Creating or updating the GMB listing

Google Business listings appear first when you search for local keywords. Therefore, creating or updating the Google My Business (GMB) listing is crucial. The listing must have all the necessary details like company name, address, number, reviews and pictures.

The GMB listing even appears on the maps, and having a presence there can further push the online visibility of your business.

Also, you can get more and more reviews to further optimise the near me searches.

Ensure your website is mobile-friendly

Most of the near me searches are performed when people are out of their homes. Therefore, you need to make your website mobile-friendly. If your website isn’t responsive to mobile devices, it will not attract many visitors and even have a higher bounce rate.

Mobile-friendly websites perform better at search results and provide people with the information they are looking for. Even Google prefers mobile-friendly websites over desktop-only websites.

When you are making your website responsive to mobile devices, ensure not to use flash, focus on improving the website’s load time, use large enough buttons, and use large fonts. Also, keep the design simple.

Make sure your business details are consistent everywhere

You must ensure that all your websites list the same information about your brand or business. The details must be consistent. Also, your website must have a Contact page so visitors and potential customers can get in touch with you.

All the information on your website must be the same as the information in your GMB listing. If there are any changes, the information must be updated everywhere. If your business details are incorrect, it will create doubts in the minds of your customers.

Write relevant and original blogs to get local backlinks

Blog creation and maintenance are ideal ways to get local links. You can regularly share information and allow your users to stay updated through the blog. Furthermore, blogs are a great way to earn local links. Blogs can even persuade people to purchase your products when they are in the research phase of the customer journey.

Do you need help optimising your website for near me searches? If so, NHANCE Digital is here to offer affordable services. We are a local SEO company in Glasgow with years of experience and cater to your individual needs. Contact us, today!

The post Local SEO: How to optimise for “near me” searches? appeared first on NHANCE Digital.

An insight how local SEO can help your business grow!

NHANCE Digital — Wed, 17 Jun 2015 09:54:46 +0000

In today’s time and date when technology has greatly evolved it is essential to stay updated with recent trends. The need for local Search Engine Optimization is a necessity for all kinds of businesses, something of a trend which one has to keep up with. Local SEO is becoming an essential part of every business; it not only ensures success but helps in keeping the business in vogue across various search engines. To put it in a nutshell local SEO helps prospective customers in finding information about companies or business ventures near their location or pertaining to the kind of services they are looking for. This helps in a better customer outreach which is beneficial for business expansion.

With the increased usage of smart phones, local SEO too has grown significantly over the last few years. This is mainly because many use search engines on their phones to find the local cafe, bar or ATM near their location and since local SEO’s main focus is to show results near ones location it supplements a smart phones usage.

Local SEO is extremely helpful when potential customers may have heard of your company or about your business but do not have the phone number or email address to establish contact. Sometimes customers may be looking for a special type of service but may not have a company in mind; local SEO not only helps in providing with good options but helps the search engines find businesses. It connects the consumer/customer with the ideal company i.e. somewhere near the customer’s location.

It is extremely important for a company to adopt best SEO practices i.e. to provide clear information on the company website pertaining to contact details and most importantly the services being provided. Without local SEO the company website page will not rank high enough in the search results, making it harder for people to know about the company, hence it is important to invest in local SEO if one wants to compete in the market.