Therefore, for small establishments such as a bakery business, local SEO can work wonders. It is the practice of improving the online presence of a physical store within a particular geographical location. The store typically serves a locality, and this SEO technique enhances its visibility in the said area. A professional local SEO company in London, like NHANCE Digital, can help you implement a local SEO strategy through four easy methods.

4 Techniques For Implementing Local Seo For A Bakery Business:

If you want to get the best results, then optimising local SEO is essential. We, being one of the trusted SEO services in Birmingham, can help you become the favourite bakery in the neighbourhood.

1. Request your customers to put in a good word: Can reviews help with local SEO? Believe it or not, the answer is yes. When you look up a new business, you rely on the reviews, and Google does the same thing. The search engine shows them the best businesses near them based on customer reviews. Therefore, it contributes to local SEO.
2. Talk more about the neighbourhood: Talk about landmarks near your business or introduce the locality in your content. It helps in boosting local SEO. Search engines use such content to categorise and recognise the bakery as a local business. Therefore, the next time someone searches for your bakery in a specific area, your website will appear on the SERPs.
3. Verify the bakery with Google My Business listings: If you want Google to show your bakery in the top searches, then create a Google My Business listing. All you have to do is add the correct name, address, and contact details and choose the appropriate category. It benefits local SEO and shows your business in Google Maps. Such listings, when accompanied by images, can increase your credibility.
4. OptimiseOptimise content with keywords: Long-tail keywords, i.e., keywords with three or more words, are vital to local SEO. You can search for such keywords and strategically place them on your website. For instance, your bakery is in York, so use keywords like ‘best bakery in York’ on the homepage or banner. Long-tail keywords have a specific search intent, so people using them are looking for your business.

Wrapping up:

When choosing an SEO company, check for the available SEO services in Birmingham. Besides local SEO, you will also need on-page, off-page and technical SEO to appear at the top of SERPs and increase visibility. An experienced team of digital marketers, such as at NHANCE Digital, identifies your business goals and creates marketing strategies that align with your objectives. We are dedicated to providing top-notch SEO services for your bakery business.

The post How to kickstart promotion for a bakery business with a local SEO company in London? appeared first on NHANCE Digital.

Brand visibility

Making your brand easily recognisable and visible is crucial when you want to compete in your sector or niche. Through online branding, you can manage to stay ahead of your competitors. 

But, how can you make your brand visible online? By investing in SEO services in Bradford. SEO can help to drive quality traffic to your website and within a short span of time, the increased visibility will help you in establishing your brand and gain the trust of your potential customers. 

This is because when your prospective customers are trying to search for your products or services, they will invariably turn to the search engines like, Google, Bing and Yahoo. If they do not find you on the first few pages of the SERPs, they will go to your competitors. 

Increased website traffic 

It is great that you have designed and developed a great-looking website. The design looks amazing. You have also come up with interesting website content that you are confident will impress your visitors. But, from where will you get the visitors? If your website is not optimised for the search engines, all your effort will be in vain. 

The primary source of website traffic is organic search. So, if your website is not ready for the search engines, you are doomed. 

Since today, almost everyone has access to the Internet, people do not go around asking people, but trust Google for all kinds of information. Take advantage of this by investing in SEO and your business will surely grow. 

Social media marketing is good, but not enough

Contemporary businessmen think that marketing their business across social media platforms is enough. We do agree that Facebook and other social media networking websites are hot and they are creating plenty of marketing opportunities. But, it is not enough to lead traffic to your website that drives leads and converts them to actual customers. 

Social media is great for brand awareness and interacting with customers on a personal level. You can use this platform and make your marketing strategy great by combining it with a killer SEO strategy. 

SEO is cost-effective

SEO is not expensive when you compare it to other forms of online marketing like, social media marketing, PPC or purchasing leads for an email marketing campaign. Also, SEO provides good ROI. 

With little investment, you can find your brand on the first page of the SERPs. 

SEO builds credibility and trust

The goal of SEO is to establish a strong foundation for a website that can be easily discovered in search. For this, you might have to make a few changes to the design of your website and make it more user-friendly. Since Google gives importance to user experience, your website must be responsive, should load quickly and have great content. Also, make sure to have simple navigation so that visitors are not confused when they visit your website. 

Along with making changes to the website design, SEO also focuses on writing good content and establishing niche authority. This way your website slowly builds trust and credibility. Once this is achieved, you can expect to drive a lot of high-quality traffic to your website. 

It is also important to note here that whenever someone wants to find a brand or product, they go to the search engine. If your brand does not show up in the SERPs, users will have reservations regarding the credibility of the brand. 

So, these are a few reasons why businesses of all sizes should consider investing in SEO. This will help to grow their business and connect with prospective customers. To know more, you can contact NHANCE Digital and we can provide you with a personalised SEO strategy. 

The post Reasons why your business should invest in SEO appeared first on NHANCE Digital.

If you are wondering what happens to SEO post COVID-19, let us tell you some of the opportunities that you need to start working on right away.

• Study Google Trends and stay at the forefront

Due to the pandemic, more people are home than outside. This means that more people are searching online.

You can monitor Google Trends to find out new topics and questions that people are wondering or asking about your industry. If you can quickly recognise trends that are relevant to your business, you can start crafting content around those topics.

By the time sales picks up, you will be ready. Your content is going to be out there and it will be on the topics that your target audience is looking for. This will help improve your SEO and drive more traffic to your website.

• Monitor keyword rankings

It is time to closely monitor keyword changes. In times when demands have completely shifted or there is a lot of demand, you will notice that there are shifts in the user intent and search interest on individual queries.

If you fail to monitor this closely, you will lose out on the opportunity to reach out to your audience. Also, knowing how the search pattern is changing will give you room for improving your content.

• Time to build your content bank

As consumer behaviour is shifting, people are going to behave and search differently than what they did before the COVID-19 pandemic. Right now, you have the time to conduct thorough research and find out what really interests your audience.

You can start by giving important to top or mid-funnel content. Even though this content is not going to convert in the short term, you can get your audience into the funnel to present your services or products for their future needs.

By keeping a stockpile of content ready, you will be ready ahead of time and can get an edge over your competitors.

• Embrace brand new content strategies

The opportunities being presented today were not anticipated because the pandemic situation was not anticipated. But, you have to change your approach and strategies to remain relevant during these times.

Since people are spending a lot of time online, they are consuming different content forms. Whilst article and blog posts are still important, you also need to embrace other content strategies. For instance, video content. You can take advantage of this form of content to connect and engage your audience.

If you do not want to invest much and want to try it out first, you can repurpose your old content into video content. You can also create infographics and so on.

• Not just content, pay attention to other SEO elements as well

What we imply here is that you should wisely make use of your time and money. Content is definitely important, but you also cannot ignore the other elements of SEO that will help you rank in the SERPs.

We would recommend that you focus on SEO as a whole and give attention to the following:

1. Make sure that the page speed of your website is what it should be
2. Check the structure of your URL
3. Keep your website updated with fresh content and images
4. Make sure that your audience can easily find your content
5. Make changes to your website design and navigation to heighten the user experience

We understand that many of these tasks might require you to outsource SEO to a professional company. This is where NHANCE Digital comes in. We provide bespoke SEO services and can make sure that your business continues to remain relevant even after COVID-19 pandemic. Talk to us today to discuss your specific requirements.

The post SEO After COVID-19 Pandemic – Opportunities to Make Use Of appeared first on NHANCE Digital.

• Organic ranking: As the search engines get better at understanding the intent of the searchers, a shift can be noticed in the search habits of people. Today, more and more people are using long-tail keywords or full sentence questions to find what they are looking for. If any one of your FAQs is a match for a question, it has the chance to prominently rank. However, you cannot expect tons of organic search traffic, but the traffic that will be delivered from these pages will be highly targeted.

• Inbound links: Inbound links are invaluable when you want to establish your website as an authority in your niche. If you invest considerable time and effort in creating FAQ pages, it will become a valuable resource about the products and services that you offer. It is pages like these that have a good chance of getting linked to relevant third-party websites. As you know, the more inbound links you get, the easier it will be to convince Google of your website’s authority and credibility.

• Inspiration for blog topic: Did you know that you can repurpose FAQ pages into blog content? Every blog post is an opportunity to expand upon an answer or take a different angle on the same topic. If your blog topic is chosen from the FAQ page, you know it is a topic that people are interested in knowing more. This will help to generate more attention.

So, does your website has an FAQ page? If not, you can reach out to Nhance Digital. As a leading SEO marketing agency in Sheffield, we have a team of content writers who can craft the perfect FAQ page for your website. Moreover, we have SEO specialists to help perfect the loopholes in your existing SEO strategy.

The post How Can Having an FAQ Page Help SEO? appeared first on NHANCE Digital.