Experience in link building

Link building is all about reaching out to industry connections and requesting them to provide backlinks. It also involves guest blogging and internal linking. For the best results, you would want to hire link building services in the UK from an agency with significant experience. For instance, we, at NHANCE Digital, specialise in link building and have over 10+ years of experience in the industry. This puts us in a favourable position to reach out to our connections to help our clients build links fast. An inexperienced agency might knowingly or unknowingly resort to black hat link building techniques because they lack solid connections.

Link building strategy

Strategy is important to any link building agency. You do not have to be a digital marketing professional to ask questions. Moreover, asking a link building agency about their strategy is good because it will give you a clear idea of what you are paying for.

In the link building world, there is nothing called a ‘secret link building strategy’. All companies have to follow the regulations and rules set by Google. The only difference is that not all strategies might be beneficial for your business. So, the trick is to find an agency who will understand the specific and unique needs of your business, and provide you with customised link building strategies.

This is what our link building specialists do. They study the client’s business, conduct a competitive analysis and come up with a plan. We provide our clients with an overview of that plan so that they are always informed.

Pricing

This is tricky. All higher priced companies do not mean top-notch quality. Sometimes, large link building companies charge more because they have overhead costs, large offices and lots of employees. While all link building agencies charging a higher price is not inherently bad, you have to make sure that you know what you are paying for. Similarly, it is not wise to search for the cheapest link building agency and expect to get the best quality.

You need to ask the agency the strategies, resources and tools that they will use to help you get the results that you want. The decision has to be made after you have done your research and due diligence.

At NHANCE Digital, we provide our clients with the option of flexible price packages. Since we offer bespoke link building services in the UK, the package can also be personalised. This allows our clients to enjoy a lot of flexibility and we are fully transparent when it comes to giving a break-up of the costs.

Diversity in link building tactics

Our link building experts believe that high-quality backlinks can be achieved by using different tactics. This is why we focus on providing links from various places and through the implementation of varied techniques. Some services that you can expect from us are citation building, guest blogging, social media content, blog commenting, testimonials and so on. We work toward finding white hat link building techniques that will help our clients grow their links. Our focus is always on getting good quantity links rather than a lot of links of poor quality.

Support services

Communication is key and once you avail link building services from an agency, you should be able to reach out to them easily. Ensure that the agency maintains an active correspondence with their clients. We, at NHANCE Digital, always keep our clients aware of our strategies. We also inform them if we are about to make any changes.

So, are you looking for a link building service provider in the UK? Connect with us and let us help you.

The post Key things to know when hiring an agency for link building appeared first on NHANCE Digital.

In this guide, NHANCE Digital, the SEO link building company in the UK, has outlined a few techniques that are still worth the effort in 2020. Take a look below.

Exploit ego baiting

The focus of ego baiting is on content creation that aims to appeal to an individual’s ego. This is a win-win strategy for both – you are boosting someone else’s public authority and earning a link in return. This is typically successful when the target is an industry authority or a celebrity.

This link building tactic will help expand your outreach, and raise the authority and traffic of your post. You can include influencers in your content in any one of the following ways:

• An interview
• A mention
• A round-up list

Repurpose your old content

If your website has existed for a long time, it might be time for you to review your content. You will surely have a lot of old content that is relevant, but simply sitting there with no traffic. You can refresh them with new information and give them a second chance to be with your target audience. Here are a few ways you can repurpose your old content.

• Find and include the latest facts. You can go through your content and find out if anything relevant has happened in recent years or months. You can include that information in your content and make it relevant to the present times.
• You can also add pictures or videos to make the content seem new and repurposed
• Insightful infographics is another great way to present your old content and make it look interesting to your audience

Write and publish a guest blog

If there is one link building tactic that never gets old, it is guest blogging. It continues to remain one of the most popular and preferred link building strategies. Guest blogs allow you to earn more backlinks, along with gaining new audiences and boosting website traffic. This is why we continue recommending guest blogging to our clients who come to us to strengthen their link building efforts. This strategy is known to always bring results. However, to get results, one has to make sure that the guest blogs are written properly and on relevant topics. Also, you have to choose the right guest blogging platform, which is relevant to your niche. We have writers who take care of the responsibility of creating guest blogs and our SEO professionals handle the keyword research and the rest.

Brand mention, but in a relevant context

When we say brand mention, a lot of our clients think that they can simply mention their brand name anywhere and everywhere. But, that is absolutely wrong. You have to find the relevant context where mentioning your brand name earns you traffic or authority. Some of the places where it would make sense to mention your brand name are when you are commenting on a blog, giving your opinion on a forum, writing an answer to a question in Quora or writing a review for another company. Your brand can also be mentioned during business directory submission.

The right place for mentioning your brand can make a world of difference. As for writing reviews for other businesses, it will not only make the audience notice your brand name, but it is likely that the business you have reviewed will also return the gesture. So, make sure that you choose a reputable and high-authority website.

So, these are some of the most important link building activities in 2020. You can consider implementing these tactics for your website. It is crucial that your website always receives high-quality backlinks. In case the links are of poor quality, Google will simply mark them as spam and you will not get the results that you were hoping.

Do you need help with link building for your website? NHANCE Digital is offering affordable and bespoke link building services in the UK that you can avail. Call us, today!

The post Important link building SEO activities for 2020 appeared first on NHANCE Digital.

Content

The content on your website massively influences the ability of your website to attract backlinks. You must focus on developing high-quality content for your entire website. This is going to help other websites decide if they want to link to you. Your website must provide the necessary and relevant information that users are looking for. Moreover, you should concentrate on crafting original blog posts and articles that will constantly keep giving information to users regarding your brand, products or services. You can also create visually-appealing content to attract the attention of your target audience.

Another form of content that we would recommend is crafting content in the form of lists or Q&A. Ever since featured snippets have been released by Google, this form of content has been in demand. Featured snippets are seen before organic search results, and therefore, a good way to grab attention and get noticed.

Last, but not the least, make it easy for websites to link to your content.

Reach out to websites where your competitors guest post

Guest blogging is a great way to get premium quality backlinks. You have to reach out to authoritative guest posting websites and start posting unique blog posts. Ensure that the guest posting website is relevant to your niche. A great way to find out such websites is through competitor analysis. Find out where your competitors are guest posting and you can use that information to your advantage.

Rebuild broken links

Some website publishers do not always link when they should and some might even include links that are incorrect or broken. You can search for these broken links and make use of them. These links provide an opportunity for you to gain good quality backlinks. But, you have to keep an eye out for such broken links and make sure that the links are relevant to your industry or business.

When you find a broken link, you have to contact the webmaster and notify them of the error. Also, provide them with a link back to your website that they can use as a replacement. If you need more help with rebuilding broken links, you can talk to our expert link builders.

Write testimonials for another brand

You can offer to write reviews or testimonials and get a link back to your website. Usually, brands are always eager to feature good reviews. Also, they typically link back to the reviewer as a show of good faith. So, you can consider sharing your experience regarding the brand as that would be a win-win situation for both of you.

Craft a social sharing strategy

It is still debatable if social shares send signals to Google and other search engines to help improve a website’s rankings, but a social strategy is still valuable for improving your SEO game. With a social strategy, you can drive traffic to your website and content, enhance your exposure and get noticed. All of this is great for your link building and branding efforts. Also, as content is being shared around the Internet, the chances of more people seeing it goes up. So, this gives other websites a chance to take a look at your content and link to your website. Considering all this, we would say that you should consider crafting a social strategy where your content can be easily shared.

Reclaim image links

Image links are often forgotten or ignored. But, pictures that are embedded in websites usually include a link to their actual source. There are times when these links are not pointing to the right website or they might be broken. You can keep an eye out for such opportunities, especially if you are using a lot of images for your website. Make sure that all the graphics that have been used in your website link back to your website.

So, these are a few ways by which you can strengthen your backlink building game. If you are still struggling or do not know how to proceed, you can connect with Nhance Digital. We are a leading link building agency in the UK and we will be glad to carry out an audit of your website to craft a bespoke link building plan. We are waiting to hear from you.

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