What is online reputation management?

Online reputation management is a set of activities executed to manage a brand’s profile, presence and reputation across online platforms. It ranges from Google Business Reviews to Instagram and YouTube. The brand needs to stay relevant for its clients by uploading content, interacting with them, and tackling criticism.

However, it requires a proper strategy since one wrong move is enough to tarnish the brand’s image. Professional digital and social media marketers from an expert social media marketing agency in London, like NHANCE  Digital, can help your brand ace online reputation management.

ORM Strategies followed by NHANCE Digital:

Right now, social media is stronger than ever. Therefore every brand is striving to establish an unwavering presence. It is the perfect platform for online reputation management, and an SEO agency in Leeds has several ORM strategies up its sleeves.

• Commenting on customers’ posts: Engaging with a customer’s social media post is a classic technique of ORM. Let’s say you are a fitness brand offering top-notch workout clothes. Your customers love your product and post a photo on Instagram, tagging the brand. Commenting on such posts leaves a positive impression on the client, and they feel valued. It can also increase customer retention.
• Addressing negative reviews: How well you manage online criticism plays a vital role in building the brand’s image among your existing and potential customers. If you promptly and positively handle a negative comment, it pacifies an angry customer. Additionally, they feel heard, and proper grievance management has a favourable impact on the brand’s online reputation. It is also a chance for you to direct the customers to new products, services or your website and online store.
• Using customer or employee-generated content: While commenting on a customer’s post provides validation, you can go a step ahead and use their posts for your content. Customer-generated content is abundantly available. It saves you the hassle of creating new content and gives you a chance to connect with the customer. It is also applicable to employee-generated content. 

Final words:

Often people confuse ORM with SEO. While SEO is concerned with search engines and SERPs, ORM mainly focuses on social media. However, for a brand to be successful, ORM and SEO must work in close association. Monitoring online reviews is an effective practice for SEO. Often clients leave a review including a keyword such as a service or product that you offer. We, at NHANCE Digital- your most trusted SEO agency in Leeds, can help you manage your online reputation while increasing website traffic and improving rankings on SERPs.

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• Facebook is for keeping in touch
• Twitter is for sharing information
• Instagram is for sharing videos and photos

As one of the leading providers of social media marketing services, NHANCE Digital offers some tips and tricks on how to create the right posts for Instagram, Twitter and Facebook.

Facebook posts

• Make the posts engaging with visuals – Images remain one of the most engaging posts on Facebook. You can also upload creatively made videos, along with a catchy caption.
• Keep the copy free of links – Long URLs do not make your copy appealing. There is no point in using precious update real estate for such horrendously lengthy URL. Users can easily click on the title or generated thumbnail for the URL to navigate to the webpage, blog post or any URL that you wish to link to.
• Increase the word count of the post – Posts with 80 words or more can garner a lot more engagement than posts with fewer words. However, we are not implying that all your posts should be 80+ words. But, you have to mix and match.
• Employ different punctuation – For your posts to stand out on Facebook, you can make use of different punctuation. Some of your posts can carry hashtags, others can come with an exclamation mark or question mark.
• The titles should be less than 100 characters – When posted on Facebook Business Page, titles that are more than 100 characters get automatically cut off. So, make sure to reduce the title character so that half of it does not get hidden from view.

Other tips would include experimenting with emoticons, publishing your posts on weekends or after work hours and reflecting recent happenings on your posts. You can also make your posts interesting by publishing trivia, quizzes and so on. This will make your posts more appealing to your Facebook followers.

Twitter posts

• Always keep your tweets short – Ideally, 120 to 130 characters is good for Twitter posts. All your tweets must be succinct, giving as much information as needed.
• For retweets, include Twitter handles – If you are sharing an article or stat, remember to include the Twitter handle of influencers. This increases the chances of your tweet being retweeted. The goal is to have your tweet shared as many times as possible.
• Be judicious when it comes to hashtags – Do not fill your Twitter posts with just hashtags. One or two is more than enough to garner attention. Also, ensure not to force trending hashtags on posts where it is not required. Simply put, only include hashtags that are relevant to your post or industry.
• Use visual content – Visuals are also important for Twitter as it is for Facebook. Even though normal tweets are typically not shared with a photo, you can include images in some of your posts to make them more engaging. You can also include short videos.

Additionally, you can include links in the middle of your post so that it catches the attention of your audience.

Instagram posts

• Include important information in the first 2 lines of the caption – Even though Instagram gives you 2,200 characters, the text gets truncated after 3 lines of text. To grab the attention of your audience, you should keep your opening line catchy.
• Micro-blogging – Micro-blogging is trending on Instagram and you can make use of this to share valuable content with your target audience. You can take your audience behind-the-scenes, offer tips and tricks and so on.
• Hashtags – These allow Instagrammers to find new content and also accounts to follow. So, use as many as 11 or more hashtags. But, make sure they are relevant.
• Encourage replies – Ask your followers to directly respond to your posts. This is one of the best ways to enhance engagement on your Instagram posts.

Besides, use good quality images for your posts. If you want to know more, contact NHANCE Digital. Our social media marketers will gladly help you out.

The post How to Craft the Perfect Post on Facebook, Twitter and Instagram? appeared first on NHANCE Digital.

As per independent studies by industry experts, almost 96% of businesses are utilising social media marketing. If you are still on the fence, let us tell the benefits of this marketing strategy. Hopefully, it will help you to make a decision.

Brand recognition

Primary marketing objective for any business is creating brand recognition. This is because consumers buy products from brands that they recognise. Thankfully, social media allows for effective and easy brand building.

Compared to traditional media, social media can get your brand in front of your target audience easily and much more quickly. Moreover, being active on social media means that your potential customers will be looking at your brand even when are not thinking about you or your product.

Easiest way to generate a conversation regarding your brand

When you have a strong social media campaign in place, you can rest easy knowing that people are talking about your brand. Your brand, partners or products will be part of the conversation of social media users. As you know, people trust brands when recommended by a friend or someone they know. Social media will act as your digital word-to-mouth advertising.

Instantly reach a larger audience

Millions of people are already using various social media platforms like, Facebook, LinkedIn, Twitter and Instagram. So, you don’t need to look for people. They are already waiting for you.

So, once you start advertising your brand or products on social media platforms, you instantly reach out to a large pool of people. The more people know about your brand, the more are your chances of making a sale and earning revenue. Moreover, social media allows you to connect with consumers outside of your immediate target market.

Establish a direct connection with your customers

For any business to survive, maintaining a good customer relationship is of paramount importance. This is where our social media service in the UK can help. With social media marketing, you can stay in constant touch with your customers. You can engage with them directly. Your customers can give you feedback after using your products or services and you can interact with them. This will help you know your customers better and get an understanding of what they expect from you in terms of products or services. You can even make use of the points from your interaction to better serve the needs of your customers.

This direct communication with your audience will enhance your overall marketing campaign. As you get insight from your customers, you can better adapt your tactics to meet their needs.

Greater chance of better conversion rates

Social media marketing helps in humanising brands and this influences prospects to become loyal customers. This is one of the reasons why social media marketing result in a much higher conversion rate when compared to other online advertising tactics. There is a higher chance of your social media followers trusting your brand and influencing others to do the same.

Social media marketing is a great way for your business to gain long-term benefits through interactions with your customers and making the audience familiar with your brand or products. If you are looking for a company to handle your social media marketing needs, reach out to Nhance Digital. We are known for providing personalised, cost-effective strategies based on the individualised needs and objectives of a business. Contact us whenever you are ready to earn more valuable leads and improve your profit margins. When you work with us, you will have a dedicated point of contact handling all your requirements.

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