Every software platform for website designing has unique features and advantages that a business can leverage to achieve the desired level of online recognition. The design and hence, the platform selection depends upon the kind of business. That being said, web design plays an important role in SEO; therefore, NHANCE Digital- one of the most renowned SEO companies in Liverpool, provides all of the below design services:

Two major types of web designs 

Web designing has three kinds: static, dynamic, or CMS and eCommerce. Each of these sites can be designed and developed on various platforms.

1. Static web design: A static design is the best when you need a couple of pages on your site and don’t need the data to change. The information on a static site remains the same until changes are required. Static websites are made in CSS, HTML, and Java. They are simple to create and are easily crawled by search engines.
2. CMS or dynamic web design: A CMS or dynamic web design can convey dynamic data. This implies depending upon changes occurring, and the site data are updated automatically depending upon certain requirements. The design is created on a content management platform or CMS like WordPress, Joomla, etc.

Different types of CMS platforms used by web design services in the UK: 

• Drupal: Drupal-Built is an open-source content CMS which has a free framework for website creation.
• Joomla is a user-friendly CMS platform used by developers and companies alike.
• WordPress is the best CMS platform in the world- the simplest and easiest. It provides numerous plugins and themes to design a website. Since its features are easy to use, individuals from non-technical backgrounds can also use it to build their websites. SEO companies in Liverpool and around the globe swear by this platform.

The special case of eCommerce websites

If you have a store that involves sales, you need a customisede Commerce website. A decent eCommerce platform gives you the flexibility to deal with all sorts of technicalities. You can design an eCommerce site using many platforms, like Opencart, Zencart, Magento, OsCommerce, etc.

The above types of website design can serve a business well. It is important to select a design that meets your business needs and, at the same time, does not cost you a fortune. We at NHANCE Digital work round the clock to offer you the best web designs for your business to flourish. Our professionals ensure every input of yours is taken care of, and the result is nothing less than spectacular for your brand.

The post Top 3 Platforms for Web Designing in the UK and Worldwide appeared first on NHANCE Digital.

As the providers of web design services in the UK, we are going to give insight on important website design practices that you must implement for achieving greater business success.

Create actionable CTAs

Two primary goals of a website are to tell that customer what you offer and to attract a large target market. In order for the customer to complete an action, you have to entice him or her. The action might be to download a case study, sign up for a newsletter, set up a consultation or buy a product. With strong CTAs or calls to action, you can convert visitors into new clients or leads.

Strong CTAs must be a part of your initial website design and not an afterthought. You must position them in appropriate places so that it makes sense for your target audience.

This website design best practice can be considered for brands belonging to any industry or sector.

Fast page loading speed

Even a single second of added loading speed can cause your sales to drop. It can also increase your website’s bounce rate. We understand that you might want to create a website that offers your target audience all the information that they are seeking, along with videos, images and animations. All of this is bound to make your website bigger and heavier. The chances are that your page loading speed might be affected due to this if you do not consider optimising all the website design elements.

According to recent studies, load times are inching closer to 2 seconds as opposed to the present 3 seconds. This means that your potential customers are expecting your website to load in less than two seconds. You can implement the following tactics to cut your page load times:

• Implement a CDN or content delivery network, which will take all the static files (JavaScript, images and CSS) and deliver them to servers that are closer to the physical location of the user. Since the servers are closer to the user, the page is going to load faster.
• Reduce the size of the pictures used on your website without sacrificing the quality of the images.

For more pointers on how to improve the page load time of your website, talk to NHANCE Digital.

Search engine optimisation (SEO)

SEO is one of the most effective and simple website design practices suggestions. The whole purpose of designing a website is to help potential customers find you easily. But, without optimising your website for the search engines, your target audience will not be able to connect with you or visit your website.

For optimising your website for the search engines, you need to conduct proper keyword research and implement them throughout your website content. Also, you need to optimise the XML sitemaps, schema and other such on-page SEO elements and tags. If these seem like too much technical jargon, allow our SEO specialists to help you.

Mobile-friendly website

You may have a great website that looks amazing when viewed on a laptop or desktop, but when displayed on a tablet or mobile phone, it becomes unorganised and cluttered. If you are facing something similar, you are going to lose potential customers. Since mobile search has surpassed desktop search, you cannot continue to have a website that only looks good on the desktop. You need to consider responsive design for your website so that the website content is displayed properly on devices with any screen size. Also, a responsive website is easy to navigate on all devices including desktop, smartphones, iPads and so on.

Are you employing any of these website design practices? These are only a few of them that we have explained. Colour scheme, high-quality photos and easy navigation are some of the other website design practices that you cannot overlook.

If you need any help designing your website, feel free to talk to NHANCE Digital’s website designers.

The post Website Design Best Practices for Greater Business Success appeared first on NHANCE Digital.