Therefore from organic honey to marinated chicken tikka, you can sell any food product. However, to make your food venture a success, you will need an attractive website, and it is where a web design company in London comes in place.

How To Design A Food Product Website? 

Your website is one of the first resources that provide complete information about the brand to your customers. Additionally, it also acts as a point of sale during online orders. Therefore it is imperative to design a website that can hold a customer’s attention, reduce bounce rates, and lead to purchases. Here are 5 points you must keep in mind when designing a food product website.

Select a vibrant colour scheme: Believe it or not, there are colours that can rev up or kill your appetite. Colours like grey, brown or blue can instantly kill one’s desire to eat, whereas red, green, and yellow can lead to cravings. Choose a vibrant and bold colour theme rather than pale or neutral palettes.

Keep it simple: Before purchasing any edible item, your customers would want to know every minor detail, right from procurement to packaging. Make sure the website content is legible and easy to digest. Experts at SEO companies in Liverpool can use this content to your advantage and improve on-page SEO. Furthermore, any element or colour should not make the text hard to read.

Add a feedback section: People are likely to leave reviews for any food item they purchase. Make a dedicated section where your customers can give you feedback. It should not be hard to navigate. A feedback button makes the customers feel valued.

Create a responsive site: Your customers want to order on the go and share their favourite products instantly. Therefore, it is essential to optimise the website and make it responsive and mobile-friendly. The website and its elements, like pictures, texts, and videos, must adjust themselves according to the screen size and resolution. NHANCE Digital, a promising web design company in London, takes care of these factors.

Add a call to action button: Add simple CTA buttons that do not involve multiple steps. You can also integrate social media handles within the website and insert CTAs like ‘follow us on Instagram’ or ‘like our page on Facebook’. It will keep the website visitor engaged.

In the end:

While you design a mind-blowing website, be sure to implement a robust SEO strategy to increase its visibility. Web designing and SEO can go hand-in-hand. At this stage, having a set of primary and secondary keywords can help.

We, being one of the top SEO companies in Liverpool, use a mix of on-page and off-page SEO techniques to rank every website at the top of Google SERPs. We can help you find and target the right customers through local SEO tactics.

The post 5 Food Product Website Design Tips from a Web Design Company In London appeared first on NHANCE Digital.

First, know the kind of website you need

All websites are not the same. For instance, Google can also be considered a website. It is designed to be a search engine and it is powered by a multibillion-dollar infrastructure with myriad data centres across the globe. Amazon and Facebook are also websites. But, one is an eCommerce website and the other is a social media networking website. 

Even though the examples might be a bit extreme, but these are a few types of websites that are around. Now, you have to decide what kind of website you need. If you plan to sell clothes or shoes online, you would need an eCommerce website that has an ‘add to cart’ option, payment gateway and so on. 

It might also be that you have a physical store and the main purpose of designing a website is to build trust and educate your customers. In that case, you need to consider what type of content management system the website development company uses and where will your website be hosted. 

Second, determine your compatibility

When you are hiring a web design company in London, you are basically hiring a technology partner who will likely be a part of your business for several years. This is because just designing and developing a website is not enough. It is also crucial to keep updating the website to make sure that you are up-to-date with the latest design trends. 

So, it is alright if you have to spend a little extra time on choosing the right company. This is going to save your business a lot of money. Remember that moving a website to a different provider can be quite time-consuming and costly. 

Getting to know who you are hiring is a good idea and will help you in having a long-lasting relationship. Whilst the experience, efficacy and quality of work is a consideration, you must also find out about their value, how they treat their staff and how they work. If you are compatible with the way they work, you can look forward to a long-term partnership that will be mutually beneficial. 

Third, determine the level of support that they can provide

When it is about designing a website, you would want to hire a company that provides you with support after the website has been launched. This is because changes have to be made on a regular basis. Trends are changing constantly and you need to have a website that can keep up with the latest trends. 

A good website design and development company would guarantee to offer continued support even after the website has been launched. 

Fourth, the level of attention

You would want your website to stand out and make a strong impression. After all, the competition is tough and unless you can make your mark, you will fail to get noticed. Today, every industry has reached its saturation point. Unless you are offering something unique, there are hundreds of other businesses offering the same thing. So, how do you beat them?

You can attract the attention of your target audience by creating a website that is not just aesthetically appealing, but offers something much more in terms of content, CTA and navigation. Also, the website must load quickly and provide a fantastic user experience to everyone who visits. Such a high level of perfection is only possible if you work with a website design company that gives attention to every little detail. 

So, when you are looking for a website design company in London, keep in mind the aforementioned tips. For more information or to get started on designing your website, you can speak to NHANCE Digital’s team of website designers. 

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