1.     Google make use of links to rank websites 

If you do not have a well-crafted link building strategy, you miss out on more than half of the search giant’s ranking considerations. Google considers links essential, and the search giant cannot rank your website if there are no links. It does not matter how great your website’s content or design is. You must have high authority backlinks to rank higher than your competitors.

2.     Quality links give credibility to websites  

If you want your website to appear credible, you need to have a proper link building strategy in place. Links act as third-party indicators that your website has high authoritative strength. Since the search giant is always trying to provide users with the most valuable and relevant results, these links help Google differentiate between authoritative and non-authoritative websites. Your credibility factor will rise up the ranks if a considerable number of high-quality links are directed toward your website.

3.     Expect an increase in website traffic if you have quality backlinks 

Want to attract relevant audiences from your niche? You need to enlist our link building services in the UK. Our team will help target your appropriate niches and audiences to enhance traffic from external sources. As you must be aware, increased website traffic indicates your website’s health.

4.     Link building improves revenue opportunities 

Your website will appear higher in the SERPs, resulting in attracting more potential customers. Better metrics and more traffic mean more chances for revenue generation. It means you can sell more products or services. You can even create newer avenues of revenue.

5.     Links are a great source of referral traffic 

After a permanent link has been created on a high authority website, you can expect to receive regular traffic from that link. Compared to other conventional advertising methods, this proves beneficial because when you run an ad, and it has run its course, you would not get traffic. But when you build quality backlinks, you ensure your website sees traffic for the long-term from external sources.

Wrapping up 

Link building can help you fetch quality backlinks and connect with your audience. It will make your website appear a voice of authority in your niche, and you will drive traffic, along with sales. If you need any help, reach out to NHANCE Digital, and our team of link builders will assist you.

The post What can you gain by investing in link building services? appeared first on NHANCE Digital.

Inbound links (backlinks)

Incoming hyperlinks from other websites to your business website are called backlinks. Backlinks are amongst the top ten most vital Google ranking factors. However, it isn’t the right approach to try and get as many backlinks as you can because quality matters over quantity. Some of the best practices to get high-quality backlinks are:

• Creating valuable and relevant content that engages the audience and generates interest. This is the most effective way to get organically generated backlinks from websites that want to share your content with their visitors.
• You need to search and find high-quality linking candidates and request them to link to your website. You need to create relevant content and then reach out to those website owners, along with influencers and online authorities in your industry. Request them to link back to your website.
• It would help if you aimed for link diversity because Google prefers websites that receive links from several quality websites than many links from a single website.
• Since nobody has to ask to link to your website, you may be getting links from websites that are not credible. Such links may hurt your website’s ranking. You need to remove those links.
  

  Internal links

Internal links go to other pages but within the same website. These links help website visitors find related content on the website and keep them engaged for longer. Moreover, internal links help the search engine bots comprehend the website architecture, identify the key pages on the website and see how the website content is related. So, whenever you add a blog or an article on your website, ensure to look out for chances to link relevant content on your website to the new blog post.

Outbound links

Even though backlinks are most important, you cannot ignore outbound links. Outbound links are links from your websites to other websites. These links can enhance the search ranking of your website. Therefore, you need to go through the content on your website to determine places where an outbound link might prove useful for your website visitors.

So, these are a few of the most crucial types of links that you must start building as a part of your link building strategy. These strategies will boost your online presence, drive traffic to your website and make your website appear as an authority in your industry to search engines.

The post Types of links you should build to level up your SEO appeared first on NHANCE Digital.

In this guide, NHANCE Digital, the SEO link building company in the UK, has outlined a few techniques that are still worth the effort in 2020. Take a look below.

Exploit ego baiting

The focus of ego baiting is on content creation that aims to appeal to an individual’s ego. This is a win-win strategy for both – you are boosting someone else’s public authority and earning a link in return. This is typically successful when the target is an industry authority or a celebrity.

This link building tactic will help expand your outreach, and raise the authority and traffic of your post. You can include influencers in your content in any one of the following ways:

• An interview
• A mention
• A round-up list

Repurpose your old content

If your website has existed for a long time, it might be time for you to review your content. You will surely have a lot of old content that is relevant, but simply sitting there with no traffic. You can refresh them with new information and give them a second chance to be with your target audience. Here are a few ways you can repurpose your old content.

• Find and include the latest facts. You can go through your content and find out if anything relevant has happened in recent years or months. You can include that information in your content and make it relevant to the present times.
• You can also add pictures or videos to make the content seem new and repurposed
• Insightful infographics is another great way to present your old content and make it look interesting to your audience

Write and publish a guest blog

If there is one link building tactic that never gets old, it is guest blogging. It continues to remain one of the most popular and preferred link building strategies. Guest blogs allow you to earn more backlinks, along with gaining new audiences and boosting website traffic. This is why we continue recommending guest blogging to our clients who come to us to strengthen their link building efforts. This strategy is known to always bring results. However, to get results, one has to make sure that the guest blogs are written properly and on relevant topics. Also, you have to choose the right guest blogging platform, which is relevant to your niche. We have writers who take care of the responsibility of creating guest blogs and our SEO professionals handle the keyword research and the rest.

Brand mention, but in a relevant context

When we say brand mention, a lot of our clients think that they can simply mention their brand name anywhere and everywhere. But, that is absolutely wrong. You have to find the relevant context where mentioning your brand name earns you traffic or authority. Some of the places where it would make sense to mention your brand name are when you are commenting on a blog, giving your opinion on a forum, writing an answer to a question in Quora or writing a review for another company. Your brand can also be mentioned during business directory submission.

The right place for mentioning your brand can make a world of difference. As for writing reviews for other businesses, it will not only make the audience notice your brand name, but it is likely that the business you have reviewed will also return the gesture. So, make sure that you choose a reputable and high-authority website.

So, these are some of the most important link building activities in 2020. You can consider implementing these tactics for your website. It is crucial that your website always receives high-quality backlinks. In case the links are of poor quality, Google will simply mark them as spam and you will not get the results that you were hoping.

Do you need help with link building for your website? NHANCE Digital is offering affordable and bespoke link building services in the UK that you can avail. Call us, today!

The post Important link building SEO activities for 2020 appeared first on NHANCE Digital.

Press release links

For the past 10 years, press release links used to be very popular. Also, these links were easy to acquire. All that a website owner had to do was write an informative press release and syndicate it to several press release distribution websites. This assured that the website owner would instantly get a lot of links. This tactic did work well until it got abused.

But, Google considers press release links as a link scheme as they are very easy to manipulate. So, when you are writing press releases, make sure to avoid over-optimised anchor texts that are targeting your main keyword.

If you have to have a website link in your press release due to unavoidable factors, ensure that you are using branded URLs or naked URLs as your anchor text. Also, use only one link.

Links from foreign guestbooks

Links like these are considered to be extremely manipulative. These links can be placed manually or with the help of an automatic programme. If you have a lot of these links, it can cause your ranking to drop drastically. So, if you are in doubt of such links, disavow is the only option.

Discussion forum links

To be clear, we are not saying that links from all discussion forums are bad. If you are acquiring links from high-quality websites, an established user or maybe the link itself is not spammy or manipulative, you can consider keeping the link. You just have to make sure through link audit that the backlink is not spammy.

However, if you are getting thousands of links from foreign discussion forums and most of them are low-quality links, you need to disavow them. Spammy links are not liked by Google and this might make the search giant penalise your website. So, always ensure to have links that are of the highest quality and adhere to the regulations set by the search giant.

Random nofollow links

If you think that you can fool Google by randomising your footprint so that your spammy backlinks go undetected, you are highly mistaken. Google’s algorithms are constantly updated and they are getting smarter by the day. Also, it is easier said than done to randomise footprints and fool Google because the act of nofollowing a link is considered to be a footprint. If your website gets multiple links from websites that are nofollowed, it is an indicator that something is not right.

Even if you are using an automated programme, sooner or later, the search giant will discover your tactic and all your efforts will be in vain. You will even lose the links acquired through white hat link building techniques.

PBNs or private blog networks

PBNs are considered to be an amazing way to build links and get a good ranking in the SERPs. You can even randomise your footprint and everything will be well. By using this technique, you can continue to see good gains.

But, those days are gone. Today, if you rely on PBNs on a huge scale, you will end up getting your website penalised and you could even lose organic traffic. Google is capable of identifying, detecting and even punishing PBNs.

Directory submissions

Directory submission services will always try to convince you that you will receive fantastic traction from their links. They will also claim to help you boost your search engine rankings. But, sadly, this is not the truth. If you continue to submit to poor quality directories, you are only harming your rankings in the long run. You can make use of high-quality, relevant directories as that will even help your SEO efforts, but avoid low-quality directories.

Blog comments

Blog comments have been around for a very long time and they have also been abused. Comment spam is a technique that you must avoid at all costs. However, there is a way around it. You need to leave relevant comments on high-quality websites.

So, these are some of the bad link techniques that you must avoid. Make sure to only get links from high-quality websites that are relevant to your brand. If you need more help, Nhance Digital’s link building services are here for you.

The post How to avoid building bad links? appeared first on NHANCE Digital.