Therefore, for small establishments such as a bakery business, local SEO can work wonders. It is the practice of improving the online presence of a physical store within a particular geographical location. The store typically serves a locality, and this SEO technique enhances its visibility in the said area. A professional local SEO company in London, like NHANCE Digital, can help you implement a local SEO strategy through four easy methods.

4 Techniques For Implementing Local Seo For A Bakery Business:

If you want to get the best results, then optimising local SEO is essential. We, being one of the trusted SEO services in Birmingham, can help you become the favourite bakery in the neighbourhood.

1. Request your customers to put in a good word: Can reviews help with local SEO? Believe it or not, the answer is yes. When you look up a new business, you rely on the reviews, and Google does the same thing. The search engine shows them the best businesses near them based on customer reviews. Therefore, it contributes to local SEO.
2. Talk more about the neighbourhood: Talk about landmarks near your business or introduce the locality in your content. It helps in boosting local SEO. Search engines use such content to categorise and recognise the bakery as a local business. Therefore, the next time someone searches for your bakery in a specific area, your website will appear on the SERPs.
3. Verify the bakery with Google My Business listings: If you want Google to show your bakery in the top searches, then create a Google My Business listing. All you have to do is add the correct name, address, and contact details and choose the appropriate category. It benefits local SEO and shows your business in Google Maps. Such listings, when accompanied by images, can increase your credibility.
4. OptimiseOptimise content with keywords: Long-tail keywords, i.e., keywords with three or more words, are vital to local SEO. You can search for such keywords and strategically place them on your website. For instance, your bakery is in York, so use keywords like ‘best bakery in York’ on the homepage or banner. Long-tail keywords have a specific search intent, so people using them are looking for your business.

Wrapping up:

When choosing an SEO company, check for the available SEO services in Birmingham. Besides local SEO, you will also need on-page, off-page and technical SEO to appear at the top of SERPs and increase visibility. An experienced team of digital marketers, such as at NHANCE Digital, identifies your business goals and creates marketing strategies that align with your objectives. We are dedicated to providing top-notch SEO services for your bakery business.

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Here, we have briefly outlined what you should and should not consider in your local SEO strategy.

What to do?

• • GMB page – A GMB or Google My Business page is crucial because that’s where your target audience will search for your products or services when they want local results. Having a GMB account can help in local link building efforts, boosting your SERP ranking.

• • NAP consistency – One of the best local search engine optimisation best practices is NAP consistency. Your business’s name, address, and number must be identical across all local listings, so your customers don’t get confused. Also, this will make it easier for your potential customers to search for you and find all the information they need to arrive at your brick-and-mortar store.

• • Local citations from online testimonials and local directories – Positive testimonials and citations are a great way to boost your local rankings. These show search engines that you are a reputable and reliable company. The citations must come from online review websites and business directors that have a good reputation.

• • Design a website – If you wish to augment your local ranking, it would be prudent to design a website. When businesses don’t have a website, search engines don’t find them credible enough to rank on the first page of the SERPs. Furthermore, websites act as digital storefronts to lure customers.

• • Local landing pages – To achieve local ranking success, you need to have local pages aligned with the local listings. These landing pages will drive traffic and support your local SEO efforts.

• Keywords optimised for local SEO – Keywords are an integral part of SEO, and even when you are locally promoting your brand, you need to invest in keyword research significantly. Use the most relevant keywords that are used locally to make your brand search-ready.

What not to do?

When it comes to local SEO, you must never engage in the following:

• • Avoid local spamming at all costs. You must not fill the local landing pages with unnecessary and unrelated keywords to your products or services. Such practices can get your local landing pages penalised by search engines, and it will result in hurting your rankings.

• • Don’t use keywords that do not make sense for your local audience. It is useless to try and use keywords that would be more suited if you were promoting your brand nationally.

• • You must never have inconsistencies relating to the name, number and address of your business. If there is any discrepancy, your customers will flag you as unreliable, which will hurt your rankings. In local SEO, you cannot afford to attract negative reviews because it is bad for business.

These are a few things that you must and must not engage in when trying to boost your business online to your local audience. You can enlist our local SEO services in Liverpool to let us take care of your business objectives.

Wrapping up

If you are the owner of a small business, local SEO is your best friend. It can help attract and lure new customers and make your website rank high in the local search results. Local SEO is different from regular SEO because it is much more targeted. The former only targets a specific region, area or location. So, you need to be careful when crafting a local SEO strategy and avoid practices that will penalise your business and harm your reputation. Positive reviews are everything to a local business since customers are keen on judging companies based on testimonials.

So, if you need any help promoting your local business, do not hesitate to contact NHANCE Digital. Our team of local SEO experts are here to assist you and look after your needs.

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Is your website mobile-friendly?

It has been almost two years since mobile searches surpassed desktop searches for the first time. Even Google has rolled out the mobile-first index to give more importance to mobile-friendly websites. Also, since local SEO is all about connecting with your target audience in real-time, you cannot afford not to have a website that works on desktops, as well as, mobile phones. 

If your answer is no for this question, we highly recommend that you connect with us. A responsive website is the need of the hour. With a responsive website, you will be able to connect with your audience across any device and screen size. 

Have you added links to Google Map directions?

Today, there are more than 5 million websites making use of Google Maps. If you are not one of them, you are losing out on a lot of potential customers. Being on Google Maps is the easiest way to exactly pinpoint your customers where your business is located. What’s more, it is not just done for the convenience of customers, but it is also an important ranking factor. 

By linking to Google Maps in your ‘about us’ section or ‘contact’ page, you are giving the search giant more information about your business. As you enable geolocation, you can expect your website to show up in location-based searches. 

Is your NAPE information accurate?

NAPE is an acronym that stands for name, address, phone number and email address. This sums up the basic information that a customer would want regarding a brand or business. Even though this may sound like obvious information that any business would provide, it is important to monitor and make sure that all the details are accurate, correct and consistent across all the online platforms. NAPE plays a critical role in the local search result rankings. 

You must know that Google is constantly trying to give searchers a good user experience. This is why incorrect information is not tolerated by the search giant. If you keep NAPE updated, Google would feel that your business is legitimate and it can be trusted. 

Is your phone number clickable?

Nobody wants to copy and paste phone numbers from a webpage when they wish to contact that business or organisation. It seems like too much work. As a modern website, you need to allow your customers to get in touch with just a click of a button. 

Without a surprise, Google rewards business websites that have clickable phone numbers and this is considered to be a positive ranking factor. You will find Google openly advising websites to convert their phone numbers and also email addresses into links. 

Are there reviews on your website?

Positive reviews truly encourage people to trust a brand and the success of your local SEO efforts depend on customer reviews. You need to encourage your customers to leave a review so that others can read it and if the review is positive, they can also come to your store. 

Also, remember that customers are not the only ones who care about reviews. Even Google cares deeply. This gives the search engine an idea about which businesses are trustworthy and which ones are not. 

Is your website optimised for local listings?

Getting listed on online local directories is one of the biggest strategies to get noticed. You also need to have a GMB account so that it is easier for potential customers to find you when they are looking for products or services near their specific location. 

Apart from these, you also need to work on creating pages targeting specific locations and crafting interesting guest blogs. You can consider local SEO as the online version of word-of-mouth advertising and you need to keep working hard to achieve results. 

If you need any help, NHANCE Digital is the leading local SEO company in Manchester. Get in touch. 

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Do you want to know how can you improve your local SEO? As a local SEO company in London, we, at NHANCE Digital, have briefly explained the different ways that your local SEO can be improved. Take a look.

Open a Google My Business Account

The most effective way to rank in local on Google Maps is to optimise your business profile or Google listing. This will also help you in gaining visibility in local SERPs. For this, you need to create a GMB or Google My Business account. From your account’s dashboard, you can edit your profile and enter all the relevant information that you need to attract your customers.

To have an optimised GMB account, make sure that you:

• Create and verify the ownership of your GMB account
• Provide up-to-date and accurate information
• Include your hours of operation, logo, product or services that you’re offering, acceptable payment methods and plenty of pictures
• Encourage your customers to leave an online review for your business and make sure to sincerely respond to the reviews
• Publish posts announcing events, new products or special offers to your business profile

Get reviews from your customers

Customers writing positive reviews of your business is not only helpful in optimising your GMB profile, but it also encourages more customers to trust your business and buy your products or services.

To encourage your customers to leave reviews, you can use the following tips:

• After you have closed a sale, ask for a review in person
• You can send a post-purchase text or email to your customer to leave a review
• Respond to the existing reviews by thanking the reviewers and also addressing their complaints

Craft content based on local stories, news and events

The COVID-19 pandemic and lockdown have somewhat changed the content consumption of the audience. People are not merely looking for content that advertises specific products or services. But, they are looking for brands that empathise with what is happening around. They also want to associate themselves with brands that care about their customers. This is why your content has to be a mix and match of local stories and brand promotion.

You can write about the causes that your business supports, create blog stories around the most sensational local events or activities, or you can create a location-specific webpage to serve various parts of a region.

Optimise your website for mobile devices

The shift to mobile is happening faster than expected. Also, it has been noticed that approximately 75% of mobile searches that exhibit local intent actually produce offline or in-store visits within 24-hours, which makes it imperative for online businesses to have a website that is optimised for mobile users. To achieve this, here are some tips:

• Make sure that your website loads quickly. It should not take more than 3 seconds.
• You can use bigger fonts so that it is easier to read while on the go
• Make sure to use intuitive UI

If you can have a responsive website, it will solve all your problems. Responsive websites quickly adapt themselves to any screen size. This means that your website can be opened on a desktop or any mobile device.

Some additional tips to help with your local SEO efforts are given below:

• Ensure that your NAP is always accurate and updated. This stands for the name, address and phone number of your business.
• Invest time and effort in local keyword research
• Leverage online business directories and get your local business listed on them. This will boost your local SEO and help you gain more online visibility
• Pay attention to getting high-quality backlinks, which will make you appear credible in the eyes of Google and your local customers
• Create a dedicated webpage for each of your products or services. You can also create region-specific webpages so that you can rank according to your location.

If you need professional help, NHANCE Digital’s local SEO services in Liverpool are for you. Connect with us and let our professionals tell you what to do next.

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