One of the best off-page SEO techniques is back linking or link-building, where you tactically promote a page on another website and redirect the visitors to your main website. SEO is more than just keywords, and hiring a link-building company can help you reach the top of Google SERPs.

Benefits Of Link-building Services:

Link-building can be overwhelming if you do not have experience. The good news is you can find a digital marketing agency in London to get you started and reap its benefits which include:

• Building credibility and authority
• Increasing website traffic
• Creating a community within your niche
• Increasing site visibility and exposure
• Reduces bounce rates
• Increases revenue-generating sources

4 link-building strategies NHANCE Digital follows to increase your web traffic:

There are plenty of backlinking techniques available to digital marketers. Here are four methods that can be used by beginners and advanced users.

• Outreach: Have you heard of cold emails where you pitch your idea, product or service to a potential buyer? Outreach is a similar activity where you connect with a blogger or a site and ask them for a backlink. However, you need to be certain that the site is relevant for your domain and, most importantly, your target customers.
• Interviews: Everyone is eager to build an online presence. Therefore interviews with professionals and influencers are a brilliant way of link-building. Arrange an interview with well-known individuals within a specific community like finance, marketing, fashion, etc. They will share the interview with their followers and peers, who will be redirected to visit your website. It is a common practice for podcasts and chat shows.
• E-books: Platforms like Amazon can be used to reach an audience if you have the right resources. Free or low-cost e-books can help you drive traffic to the website. List your books on different marketplaces and embed your links within the e-book or product description. Remember, it is vital to create a book that generates value for the reader. Only then shall they move onto your website.
• Question and answer sites: If you are just starting out and do not have the three resources mentioned above, then Quora, Reddit, and Yahoo answers can come to your rescue. Suppose you want to improve the ranking of your fashion blog; search for relevant questions on these platforms and identify the ones you can address. Next, publish a well-structured article on the same topic. Come back to the question and write a short response, and at the end, mention the link to your article. 

If you are looking for a link-building company in the UK that can do all this and more, then get in touch with NHANCE Digital. Here proficient digital marketers use the best tactics to establish your credibility and top-rank your website.

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However, every once in a while, you may find it difficult to come up with topics and feel you are running out of ideas. A full-time link building company like Nhance Digital can help you create curated content in your niche and fetch high-quality links for them. One of the ways we achieve this is by tuning into the trending events in your industry and developing clickable and linkable content.

In the following post, we take a look at steps to using trending topics to attract high-quality links to your website.

How to use trending topics for link building?

1.  Stay ahead of the trend

In order to create content on a trending topic, you need to keep up with the latest happenings in your industry and other fields that might affect your offerings. A professional link building company uses several tools like Google trends, Facebook, Reddit, and Twitter to stay ahead of the trends and find topic ideas for creating content.

2. Look for link building opportunities

Once you find the trending topics, you need to look out for opportunities to create engaging content on the same. Instead of following a cookie-cutter approach and writing a spinoff on an existing article, focus on how the event affects your brand, target audience, and the market as a whole. A unique perspective has a better chance of earning backlinks from similar minded websites.

3. Develop engaging, shareable, linkable content

Next, study your target audience to get a sense of how to format your content so that it is more engaging and shareable. One of the most common formats followed by top organisations is writing blog posts, but do not feel restricted; think outside the box and opt for unique formats that will convey the information as fast as possible.

4. Optimise the content

When creating content for building backlinks, you will want to optimise the content for your ideal target audience. However, with trending topics, you have a bit more leeway, i.e., you can format your content in a way that it is picked up by more sources and shared multiple times. In addition, make sure that the on-page and off-page SEO techniques are used throughout the post or contact a link building agency for more insights of the best SEO practices.

5. Repurpose content for multiple platforms

You also need to be strategic when sharing your content to ensure that you get the desired traffic and links. You can repurpose the content into different forms to use it as part of social media marketing campaigns, email marketing, etc.

Using trending topics is a great way to get your brand in front of a wider audience and earn better quality traffic and high-value backlinks. If you cannot create a content marketing strategy on your own, getting help from a renowned link building agency like Nhance Digital can help you stay on top of the trends and make the most out of each opportunity.

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1.     Google make use of links to rank websites 

If you do not have a well-crafted link building strategy, you miss out on more than half of the search giant’s ranking considerations. Google considers links essential, and the search giant cannot rank your website if there are no links. It does not matter how great your website’s content or design is. You must have high authority backlinks to rank higher than your competitors.

2.     Quality links give credibility to websites  

If you want your website to appear credible, you need to have a proper link building strategy in place. Links act as third-party indicators that your website has high authoritative strength. Since the search giant is always trying to provide users with the most valuable and relevant results, these links help Google differentiate between authoritative and non-authoritative websites. Your credibility factor will rise up the ranks if a considerable number of high-quality links are directed toward your website.

3.     Expect an increase in website traffic if you have quality backlinks 

Want to attract relevant audiences from your niche? You need to enlist our link building services in the UK. Our team will help target your appropriate niches and audiences to enhance traffic from external sources. As you must be aware, increased website traffic indicates your website’s health.

4.     Link building improves revenue opportunities 

Your website will appear higher in the SERPs, resulting in attracting more potential customers. Better metrics and more traffic mean more chances for revenue generation. It means you can sell more products or services. You can even create newer avenues of revenue.

5.     Links are a great source of referral traffic 

After a permanent link has been created on a high authority website, you can expect to receive regular traffic from that link. Compared to other conventional advertising methods, this proves beneficial because when you run an ad, and it has run its course, you would not get traffic. But when you build quality backlinks, you ensure your website sees traffic for the long-term from external sources.

Wrapping up 

Link building can help you fetch quality backlinks and connect with your audience. It will make your website appear a voice of authority in your niche, and you will drive traffic, along with sales. If you need any help, reach out to NHANCE Digital, and our team of link builders will assist you.

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Content

The content on your website massively influences the ability of your website to attract backlinks. You must focus on developing high-quality content for your entire website. This is going to help other websites decide if they want to link to you. Your website must provide the necessary and relevant information that users are looking for. Moreover, you should concentrate on crafting original blog posts and articles that will constantly keep giving information to users regarding your brand, products or services. You can also create visually-appealing content to attract the attention of your target audience.

Another form of content that we would recommend is crafting content in the form of lists or Q&A. Ever since featured snippets have been released by Google, this form of content has been in demand. Featured snippets are seen before organic search results, and therefore, a good way to grab attention and get noticed.

Last, but not the least, make it easy for websites to link to your content.

Reach out to websites where your competitors guest post

Guest blogging is a great way to get premium quality backlinks. You have to reach out to authoritative guest posting websites and start posting unique blog posts. Ensure that the guest posting website is relevant to your niche. A great way to find out such websites is through competitor analysis. Find out where your competitors are guest posting and you can use that information to your advantage.

Rebuild broken links

Some website publishers do not always link when they should and some might even include links that are incorrect or broken. You can search for these broken links and make use of them. These links provide an opportunity for you to gain good quality backlinks. But, you have to keep an eye out for such broken links and make sure that the links are relevant to your industry or business.

When you find a broken link, you have to contact the webmaster and notify them of the error. Also, provide them with a link back to your website that they can use as a replacement. If you need more help with rebuilding broken links, you can talk to our expert link builders.

Write testimonials for another brand

You can offer to write reviews or testimonials and get a link back to your website. Usually, brands are always eager to feature good reviews. Also, they typically link back to the reviewer as a show of good faith. So, you can consider sharing your experience regarding the brand as that would be a win-win situation for both of you.

Craft a social sharing strategy

It is still debatable if social shares send signals to Google and other search engines to help improve a website’s rankings, but a social strategy is still valuable for improving your SEO game. With a social strategy, you can drive traffic to your website and content, enhance your exposure and get noticed. All of this is great for your link building and branding efforts. Also, as content is being shared around the Internet, the chances of more people seeing it goes up. So, this gives other websites a chance to take a look at your content and link to your website. Considering all this, we would say that you should consider crafting a social strategy where your content can be easily shared.

Reclaim image links

Image links are often forgotten or ignored. But, pictures that are embedded in websites usually include a link to their actual source. There are times when these links are not pointing to the right website or they might be broken. You can keep an eye out for such opportunities, especially if you are using a lot of images for your website. Make sure that all the graphics that have been used in your website link back to your website.

So, these are a few ways by which you can strengthen your backlink building game. If you are still struggling or do not know how to proceed, you can connect with Nhance Digital. We are a leading link building agency in the UK and we will be glad to carry out an audit of your website to craft a bespoke link building plan. We are waiting to hear from you.

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