How does local SEO work?

Search engines work with the mission of coming up with the best and the most authentic results for a user query. Local SEO has the target to get preferences from the search engines but has a more specific goal. Instead of getting into competition with major brands from your industry, local SEO will make your website get a better reach amongst your own community. It is the responsibility of a reputable local SEO company in Glasgow to Include location-specific keywords and create backlinks to local event pages. Thus, whenever nearby searchers look for a similar product, your page will become visible to them.

Advantages of local SEO

For new businesses, focusing on local SEO offered by Nhance Digital is crucial for this is a chance for them to find a foothold in the local community and then increase their reach slowly. Relying on local consumers for growth is the first step for any business. The following are some of the reasons to start on local SEO:

1. Better online visibility – Your website appearing in the top five results on the search engine page is important. The audience mostly takes notice of these, and anything below that will not achieve desirable results. With local SEO services in Glasgow, your webpage can now find a place in the topmost organic results and improve your chances of becoming visible to people.

2. Form a community – Keeping the local economy alive is important for both businesses and consumers. Make an effort to link your business with other local companies to get rewarded in the most certain way. With authentic local backlinks, you can now create a supportive working relationship with other companies and boost your own sales.

3. Build authenticity and trust – Consumers have the tendency to go for companies that are highly ranked by search engines. Without getting a good rank, you cannot advertise your products as something genuine. Gaining a high position will paint your picture as an authority for your niche and will also enhance your brand’s appeal level.

From a more trustworthy appearance to better visibility, hiring NHANCE Digital, a local SEO company in Glasgow, is a great way to increase your marketing values. Spending time and money on unrealistic competition levels will not get you anywhere; instead, know how local SEO services can surely take your small business to the zenith of success. To get in touch with our professionals, contact us.

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If you are wondering what happens to SEO post COVID-19, let us tell you some of the opportunities that you need to start working on right away.

• Study Google Trends and stay at the forefront

Due to the pandemic, more people are home than outside. This means that more people are searching online.

You can monitor Google Trends to find out new topics and questions that people are wondering or asking about your industry. If you can quickly recognise trends that are relevant to your business, you can start crafting content around those topics.

By the time sales picks up, you will be ready. Your content is going to be out there and it will be on the topics that your target audience is looking for. This will help improve your SEO and drive more traffic to your website.

• Monitor keyword rankings

It is time to closely monitor keyword changes. In times when demands have completely shifted or there is a lot of demand, you will notice that there are shifts in the user intent and search interest on individual queries.

If you fail to monitor this closely, you will lose out on the opportunity to reach out to your audience. Also, knowing how the search pattern is changing will give you room for improving your content.

• Time to build your content bank

As consumer behaviour is shifting, people are going to behave and search differently than what they did before the COVID-19 pandemic. Right now, you have the time to conduct thorough research and find out what really interests your audience.

You can start by giving important to top or mid-funnel content. Even though this content is not going to convert in the short term, you can get your audience into the funnel to present your services or products for their future needs.

By keeping a stockpile of content ready, you will be ready ahead of time and can get an edge over your competitors.

• Embrace brand new content strategies

The opportunities being presented today were not anticipated because the pandemic situation was not anticipated. But, you have to change your approach and strategies to remain relevant during these times.

Since people are spending a lot of time online, they are consuming different content forms. Whilst article and blog posts are still important, you also need to embrace other content strategies. For instance, video content. You can take advantage of this form of content to connect and engage your audience.

If you do not want to invest much and want to try it out first, you can repurpose your old content into video content. You can also create infographics and so on.

• Not just content, pay attention to other SEO elements as well

What we imply here is that you should wisely make use of your time and money. Content is definitely important, but you also cannot ignore the other elements of SEO that will help you rank in the SERPs.

We would recommend that you focus on SEO as a whole and give attention to the following:

1. Make sure that the page speed of your website is what it should be
2. Check the structure of your URL
3. Keep your website updated with fresh content and images
4. Make sure that your audience can easily find your content
5. Make changes to your website design and navigation to heighten the user experience

We understand that many of these tasks might require you to outsource SEO to a professional company. This is where NHANCE Digital comes in. We provide bespoke SEO services and can make sure that your business continues to remain relevant even after COVID-19 pandemic. Talk to us today to discuss your specific requirements.

The post SEO After COVID-19 Pandemic – Opportunities to Make Use Of appeared first on NHANCE Digital.

Unique, fresh content

Older websites tend to be less active and they also tend to break the rules as they were created before the search giant became more sophisticated and started penalising black hat SEO strategy. This hurdle can be conquered by furnishing the website with fresh, original content. As a matter of fact, we have seen that websites with fresh content get more than 67% of traffic when compared to websites with old content.

Keyword

Google is constantly looking for keywords that match the search terms that the users have entered. If the match is close, you can expect high rankings in the SERPs. Also, Google is looking for keywords in the headings and titles. Google algorithms analyse what is on your website and compare it to other websites to check if what you have is relevant to the keywords. Typically, keywords are made up of 3 to 4 words. But, remember not to stuff keywords in your content as Google penalises that.

Quality links

Inbound links to your website are not a new trick, but you also need outbound links. You have to build a good link profile by seeking backlinks from trusted sources. Having premium quality links is a great way to drive traffic to your website. This is mainly because the search giant rewards websites that are of good quality and can be trusted. The more links you can acquire, the higher will be your chances of rising up the ranks in the SERPs.

So, these are a few things that Google considers when it is ranking a website or sending traffic to a website. If you want your website to thrive in the online space, avail Nhance Digital’s SEO services in Glasgow. We excel in providing personalised solutions.

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